15 years of experience managing premium and luxury boutique fitness brands worldwide. Focused on driving business performance through commercial optimization, talent development strategy and customer experience. Passionate and purpose-driven hands-on coach that leads from the front to build a culture of care for stakeholder, talent and customer. An educator at heart that finds joy in the development of others. Tenured multi-unit operations director, with experience managing territories, regions and geographic areas of multiple locations. Strong understanding and appreciation for the principles of brand standards in luxury boutique fitness. Data-driven geek who uses insights and analysis to develop actionable change and business optimization.