Christopher A. Smith Email & Phone Number

Kortenberg, Be

Brussels Region, Belgium

As Head of Global Digital Marketing, I spearhead the strategic development and management of our digital marketing ecosystem across 13 countries. Together with my team, we focus on driving digital transformation, executing effective digital marketing campaigns and optimizing website performance.Key Responsibilities:• Strategic Leadership: Develop and implement innovative digital marketing strategies aligned with business objectives.• Website Management: Lead the website's technical architecture, content strategy, and user experience to optimize performance and drive conversions.• Digital Marketing Execution: Oversee the execution of multi-channel digital campaigns, including SEO, SEM, social media, and email marketing.• Data-Driven Decision Making: Utilize multiple analytics tools to track performance, measure MQLs, and optimize campaigns.• Team Leadership: Manage and mentor a high-performing team of digital marketing professionals.• Cross-Functional Collaboration: Collaborate with various teams, including IT, sales, and marketing, to ensure seamless integration and alignment.I am passionate about leveraging digital technologies to drive business growth and deliver exceptional customer experiences with one simple mantra… “How can I help?!”.

Brussels Region, Belgium

As the Global Website Manager, I spearhead the strategic development and management of our international website. I act as the central hub for all website matters, collaborating with internal teams and vendors across 12 countries to deliver a seamless, secure, and user-centric experience.My focus combines technical expertise with a user-first approach:• Technology & Security: I oversee website functionality, performance, and security, partnering with IT and cybersecurity teams to ensure optimal operations.• Marketing & Data-Driven Decisions: I drive the customer journey through SEO optimization, UX enhancements, and data analytics. This includes collaboration with SEO partners, analyzing website metrics, and building data dashboards to optimize content for organic traffic growth and conversions.Through strong cross-functional collaboration, I ensure website alignment with business objectives. Key responsibilities include:• Project Management: Leading website initiatives from conception to launch, ensuring on-time delivery and high-quality results.• Data Analysis & Optimization: Extracting insights from data visualizations to monitor website and marketing performance, identify improvement areas, and optimize conversion rates.• Content Management Leadership: Facilitating collaboration and content consistency across country website content managers.• Stakeholder Engagement: Collaborating with internal stakeholders to gather requirements, provide performance updates, and ensure website strategies align with overall business goals.Ultimately, my work maximizes marketing ROI by strengthening Orange Cyberdefense's online presence, driving website traffic, and fostering exceptional user experiences.

Ghent, Flemish Region, Belgium

Ghent, Flemish Region, Belgium

Ghent, Flemish Region, Belgium

During my tenure as the Technology Operations Manager at Europital, a small medical CRO, I successfully managed diverse responsibilities over a span of almost 7 years:• Product Management: Oversaw the comprehensive management of the PenThu® web application, ensuring compliance with FDA 21 part 11 and EU Annex 11 regulations.• Training and Support: Provided PenThu® training and support to multiple companies and more than 50 employees, ensuring smooth adoption and utilization of the application.• Web Development: Designed, developed, and managed multiple websites using LAMP/LEMP technology stacks, contributing to a seamless online presence.• Software Training: Conducted training sessions for medical professionals on various business and industry software, empowering them with the necessary skills and knowledge.• Data Verification: Ensured meticulous data verification of patient narratives, maintaining the accuracy and reliability of critical information.• IT Solutions: Spearheaded the implementation of IT solutions for team members and company infrastructure, enhancing operational efficiency and productivity.• Marketing and Creative Solutions: Developed innovative marketing and creative strategies for internal and external communications, leveraging various mediums such as video, animation, print, and event design.Moreover, I hold a Certificate of Completion in Good Clinical Practice for Clinical Research, which was earned in 2016 through Europital.

Sint-Martens-Latem, Flemish Region, Belgium

At Mach Media, a division of the Across Group, I had the privilege to be part of a results-driven team of MarCom Consultants, Content Strategists, Project Managers, and PR Professionals dedicated to developing, managing, and executing cross-media strategies for multinational companies.My area of expertise encompassed the following:• Interactive Multimedia: Leveraging interactive multimedia to create engaging and impactful content for various platforms.• Web Design and Web Management: Designing and managing visually appealing and user-friendly websites to enhance online presence and user experience.• Content Management: Ensuring effective organization, creation, and distribution of content across multiple channels to maximize reach and engagement.• Video Production: Collaborating on video production projects, from concept development to filming and editing, to deliver compelling visual narratives.• Graphics Design: Creating visually captivating graphics and visuals that align with branding guidelines and enhance the overall aesthetic appeal.• Email Design: Crafting visually appealing and personalized email designs that drive engagement and deliver impactful messages.• Social Media Marketing: Devising and executing social media marketing strategies to expand brand reach, engage with audiences, and drive conversions.• Copy Editing: Ensuring accuracy, clarity, and consistency of written content through meticulous editing and proofreading.• Digital Project Coordination: Managing and coordinating digital projects from initiation to completion, ensuring seamless execution and delivery.• Account Management: Nurturing client relationships, understanding their needs, and providing exceptional service to meet their objectives and exceed expectations.At Mach Media, I had the opportunity to contribute to the success of multinational companies by leveraging my expertise in these areas.

Grand Junction, Colorado, United States

At Gary Smith Productions, I contributed to delivering comprehensive digital media and multimedia services to diverse clients. Our services included Broadcast Video, Industrial Films, Training and Safety Video, Website Design, 2D and 3D Animation, CDROM and DVD production.Responsibilities included:- Management: Company and project management.- Business Development, Sales, and Customer Service.- Creative direction and digital project management.- Talent coordination and equipment procurement.- Event planning and training supervision.- Budgeting and proposal creation.- Graphics, motion graphics, animation, photography, and video production.- Location recording, video, and audio engineering.- Development of interactive multimedia CDROMs and DVDs.- Web design and web development.Accomplishments:1. "Communicator Award of Distinction" for the interactive CDROM "The Fundamentals of Teaching" (2003).2. "24th Annual Telly Award" for production work on the Mesa State College Department of Music Interactive CDROM (2002).3. Produced TV commercials for Bernie Buescher's campaign (State Representative, District 55).4. Concert Production Specialist for the Mesa State Music Department.5. Provided illustrations for Dr. Joan Fitzpatrick's doctoral thesis.6. Served national and regional clients, including Nickelodeon Television, The Ritz-Carlton Clubs, Nowak Construction, Grand Junction Chamber of Commerce, Mesa State College Music Department, Larry Cobb and Associates, Mountain States Agency, Remax/4000, Ryan Whitney & Company, and Helber Industries.Client List:- Nickelodeon Television (New York)- The Ritz-Carlton Clubs (Aspen Highlands)- Nowak Construction (Kansas)- Grand Junction Chamber of Commerce- Mesa State College Music Department- Larry Cobb and Associates- Mountain States Agency- Remax/4000- Ryan Whitney & Company- Helber Industries

Bertem, Flemish Region, Belgium

suAzio provides international market research study for major medical technology companies.Major Duties include:• Contacting medical institutions/hospitals and conducting the medical research survey.

Grand Junction, Colorado, United States

Parachute, Colorado, United States

As a key contributor at John Lyons Symposiums, Inc., an international equestrian company, I played a pivotal role in providing educational materials and training programs to enthusiasts worldwide. With a focus on management, marketing, customer services, and inventory, my responsibilities included:- Developing marketing and advertising budgets, executing media buys, and creating impactful media to promote the company.- Creating and developing new exhibit and trade show displays to enhance brand presence.- Leading web design and development projects, including the company website, discussion board, and e-commerce site.- Utilizing graphics design expertise for packaging, logo design, animation, and video production.- Retooling existing marketing vehicles and rebranding products to maximize impact.- Managing projects from concept to completion, ensuring smooth coordination and successful outcomes.- Driving the creation and development of new products aligned with market demand.- Crafting compelling copy and writing articles for national and international publications.- Applying layout and design skills to create eye-catching promotional materials such as brochures, posters, fliers, and catalogs.Accomplishments:1. Developed and executed a comprehensive marketing strategy utilizing product development, print, internet, direct mail, and email, resulting in increased profitability for the company.2. Demonstrated strong financial management skills by consistently working within and under budgetary constraints.3. Efficiently handled day-to-day office responsibilities, ensuring timely and effective operations.4. Implemented innovative methods to track individual client interests and locations, driving targeted product development and event planning.5. Streamlined services such as phone, internet, and web hosting, leading to substantial cost savings for the company.6. Designed office forms that optimized workflow efficiency across different departments.

Grand Junction, Colorado, United States

CogniSense, Inc. was a media resource for the horizon directional drilling (HDD) industry. Services provided: Service and product marketing, website design, graphics, layout and design, video production, location filming and development of interactive CDROMs. Duties and Responsibilities:• Direct customer interactions• Project coordination• The conveying of complex concepts in an easy to understand manner• Creation and development of new media based on client need• Graphics design, motion graphics, animation and video productions• Location video recording• Development of interactive CDROMs and DVDs• Web design and web development Accomplishments:1. Worked directly with engineers to produce media that conveyed the benefits of HDD to city municipalities and the public.2. Due to the ability to translate complex concepts into easily understood messaging, clients would contact me to conduct onboarding of new, non-technical employees on the industry.3. Successfully completed projects for national and international companies.4. Increased company demand of services based on industry word of mouth.*** Company is no longer in business.

Grand Junction, Colorado, United States

KKCO NBC 11 is Grand Junction’s local NBC affiliate providing service to the Western Colorado. Duties and Responsibilities:• Produced weekly real estate show.• Served as a studio news audio engineer, • Served as a studio camera operator• Developed custom CGI for newscasts.• Performed studio setup and maintenance.• Supervised employee training in all of the areas of responsibility.Accomplishments:1. Produced and managed from creation to completion a one hour, weekly real estate show which was number one in the Nielsen TV Ratings.2. Trained and supervised all aspects of news broadcast production.

Bachelor Of Arts, Video Compositing, Video Editing, 3D Animation

Activities and Societies: “Pixel Soup” Digital art exhibit, Course Segment Lecturer, Tutored students.Studied computer 3D animation.

French Language Certificate, Fench Level A

Studied French

Commercial Art, Graphics, Illustration, General Course Studies

Activities and Societies: Last process photographer for the college newspaper and college radio DJ.Studied Graphic Communications