Whitney Morris Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

- Lead and oversee a global team of Customer Success Engineers at Conviva, focused specifically on the Social Insights tool responsible for cultivating strong relationships with new and existing customers across the Social Insights tool. - Managing all 187 social accounts and contract end-to-end, from onboarding to renewals, serving as the primary account owner for all enterprise accounts.- Orchestrate the optimization of Conviva's software solutions within clients' social environments, driving cross-channel social media success through growth and engagement strategies.- Collaborate across departments and with our industry-leading customer in Streaming/Entertainment and Sports/Media spaces, utilizing social media trends and content insights to enhance customer experiences and increase engagement.- Identify emerging social media trends, conducting analyses to inform effective organic and branded content strategies for customers across a diverse range of social media platforms. - Foster close collaboration with internal Product and Engineering teams, developing solutions aligned with client needs and KPIs. - Adapt to real-time API and policy changes, navigating the ever-evolving social media landscape.

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

- Responsible for strategic management of owned and earned social exposure across a diverse range of traditional and non-traditional channels within the NASCAR brand.- Lead a dynamic team of analyst focused on extracting actionable insights from social strategies owned & competitively to drive data-informed decision-making and optimize engagement strategies.- Implement comprehensive social listening initiatives to monitor brand sentiment, track industry trends, and gauge audience reactions, ensuring alignment with NASCAR's image and goals.- Spearhead the identification and adoption of emerging platforms, continuously expanding analytics capabilities to encompass new digital landscapes.- Develop and refine data-driven social strategies, enhancing audience targeting, content effectiveness, and overall digital presence for NASCAR.- Collaborate cross-functionally to integrate insights into broader marketing efforts, enhancing the synergy between social media initiatives and the overarching brand strategy.- Remain attuned to industry advancements and digital trends, leveraging up-to-date knowledge to enhance NASCAR's competitive edge in the social media landscape.

Charlotte, North Carolina Area

- Analyze earned & owned social engagement, to capitalize on growth opportunities across NASCAR's diverse social media portfolio, with an enhanced focus on fan interest through owned social engagement, social conversation sentiment, and in-depth audience/follower analyses. - Concentrating on emerging social platforms like Twitch, TikTok, & Instagram Reels, to help grow younger fan segments while leveraging traditional social platforms, including all NASCAR owned Tracks & Racing Series. - Perform cross-league social trend analyses to ensure NASCAR is innovative and informed about the current sports ecosystem.

Charlotte, North Carolina Area

- Analyze & report owned social metrics across both traditional and non-traditional social platforms to better strategize social media efforts at NASCAR while effectively adapting to the evolving social media landscape.- Utilized third party social listening tools to evaluate NASCAR social conversation and analyze sentiment. - Built insights around overall fan interest in the sport, league, drivers, teams and tracks. - Focus: Facebook, Instagram, Twitter, Snapchat, YouTube, Google, Reddit, Bitly

Charlotte, North Carolina Area

- Optimized internal social strategy and tracking across all social accounts at NASCAR. - Delivered actionable insights to industry stakeholders while influencing the NASCAR owned social media strategy through data analytics. - Maintained relationship with HP and supported coding updates for an in-house proprietary social listening tool.

Charlotte, North Carolina Area

Direct, hands-on experience creating work product for clients on multiple digital marketing platforms – specifically email, internet, web design, and paid search. Creating customer editorial calendars, mailing lists, and email blasts. Developing skills in AdWords, Google Analytics, HubSpot and Shopify.

Charlotte, North Carolina Area

- Created and designed an entirely new CRN file system for current and new patients. - Updated payment and personal information of each patient along with designing computer codes for each doctor, appointment type, and payment method. - Generated new mailing lists for marketing opportunities and applied for multiple health fairs to acquire marketing booths for the clinic.

Charlotte, North Carolina Area

- Experienced hands on learning with Verju medical weightless equipments. - Carried out day to day patient appointments with Verju. - Administered EKG's, took patient measurements and filled out patient weight charts. - Recorded before and after pictures of patients for marketing material & patient history portfolios.