Business consultant specializing in brand and product development, marketing communications and growth strategy, partnering with clients in industries such as automotive and mobile technology, consumer-packaged goods, healthcare, health and wellness, hospitality, restaurant/retail, and SaaS.Clients have included mobile marketplace app, 5miles (5miles.com); upscale gentlemen's barbershop chain, Aidan Gill (aidangillformen.com); national auto care, collision and glass repair and technology company, Caliber Collision (caliber.com); microdermabrasion skin care company, Camille Coton (camillecoton.com); multi-unit cremations and burial services provider, Distinctive Life (distinctivelife.com); airport experience app, Grab (getgrab.com); and multi-unit artisan jewelry brand, James Avery (jamesavery.com).

Provide strategic leadership and PM support to heads of global teams who oversee multi-billion-dollar business units within Fortune 100 companies (ex. Cisco Systems) and challenger brands (like Palo Alto Networks) alike. Areas of focus include comms. strategy and thought leadership in arenas such as cloud, cybersecurity, enterprise networking, NaaS, and SASE.

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Headed up the technology startup’s and holding company’s umbrella marketing communications, with satellite team and back-office resources in Beijing, New York, San Francisco, and Shanghai. • Guided marketing and sales strategy, R&D as well as material and event support to further business and product development and rollout efforts, growing from fewer than one million to nearly 20 million app downloads.• Worked in tandem with company CEO, CFO and GM to prepare and promote new funding rounds, raising $30 million in VC/PE financing in 2016 and another $30+ million for blockchain (via ICO) in 2017. • Represented company in public forums, speaking at global technology conferences and conducting road shows with investment community in key markets such as Korea and Vietnam.• Managed multi-year partnership with Mark Cuban’s the Dallas Mavericks, tying in crypto payment gateway opps. • Recruited and managed advertising and media-buying agency and PR firm relationships in Dallas, New York and San Francisco.

Led a 24-strong corporate communications and PR team, with a base of operations in Dallas and strategically-placed specialists in markets such as Austin, Los Angeles and New York. Oversaw business growth strategy and development efforts, in addition to P&L and personnel management.

• Advise multiple clients on strategy and innovative business application in areas such as social networks, online audience engagement/monetization, mobile applications (notably location-based), and marketing integration of digital/social.• Created trackable, award-winning retail programs to activate online communities offline in order to increase frequency of visits and purchase per visit.- Leverage unique promotions, in-store events, strategic partnerships, and word-of-mouth to drive foot traffic and, in turn, transactions. (One week-long, text-based offer netted 1.4K entries via SMS—a high number of opt-ins to receive local, promotional communication.)• Led social media product strategy for consumer brands like Abu Garcia, PENN and Ugly Stik (at more than 147K, 43K and 139K "likes"/fans, respectively).- Defined and coordinated Facebook and Foursquare merchandising, for example, as well as Twitter and YouTube channel branding. (Cumulative digital amplification of Abu Garcia, for instance, including sneak-peek social sweepstakes—light years ahead of competitors—helped its Revo MGX freshwater reel win the consumer choice at the 2011 industry show.)- Conceived rich web portals to drive interest/participation—between and within social environments—around community, sustainability and other key initiatives.• Developed corporate blog, customer and employee communications plans as part of multi-year rebranding/positioning efforts, exponentially increasing online traffic and improving external and internal stakeholder interaction.• Grew organic and new business, representing the PR discipline in agency pitches.• Co-lead and manage budgets, forecasting, hiring/staffing allocations, as well as other department and account service functions.• Clients include Eye Care Centers of America, First Choice Power, Mockingbird Station, Mouser Electronics, Pure Fishing, Seton Hall University School of Health and Medical Sciences, and Western Union.

• Managed multiple accounts/projects and team members (both PR and cross-functional), with progressive amounts of leadership responsibilities, particularly in areas of strategy, digital capabilities and new business.• Generated hundreds of thousands of dollars in new revenue for the agency through my own prospects, selling in PR, social media and other services, while also assisting in pitch preparation and on-boarding as part of a larger business development unit.• Assisted in the development of corporate brand standards-based social media usage guidelines for franchisees systemwide.• Built strategic alliances/partnerships, including DFW Airport and Sabre, First Choice Power and The Girl Scouts, and Mockingbird Station and The Dallas Film Society. • Other activities and duties included blogger outreach/demo programs, brand identity and key message development, brand positioning, co-branded events/sponsorships, community outreach, desk-side briefings, influencer engagement, market expansions, media training, national and local market media relations (consumer and trade), product launches, program development, retail and trade show marketing, social media audience engagement, special events (corporate and nonprofit), strategic planning, and thought leadership development.• Secured tens of millions of dollars in value in media coverage, with placements in CNBC, National Geographic, The New York Times, USA Today and The Wall Street Journal, among other major traditional news and online media outlets.• Clients included The Champion's Group, DFW International Airport, Globalstar/SPOT, Make-A-Wish, Mattress Giant, McDonald's, Metro Foam Recycling, Midas, Mockingbird Station, The National Osteoporosis Foundation, PURE Dental, Quorum Hotels & Resorts, Sabre Holdings/TripCase, Seton Hall University, and Uniden.

• Managed or collaborated on integrated marketing efforts for B2B and B2C clients in industries such as alternative energy, aviation, health and beauty, healthcare, supply chain management/third-party logistics, technology, transportation, and web hosting. • Projects ranged from interactive/web development, media relations (consumer and trade), media tours, product launches, product placement, public affairs and publicity on behalf of corporations, sole-proprietors and not-for-profit/trade organizations.• Clients included Addison Airport, Earth Biofuels, Mystic Tan, Pegasus Logistics, The Planet, Transcore, and The Transportation Intermediaries Association.

• Coordinated advertising and marketing materials (creation, production and distribution in multiple DMAs), event planning and activation, and partnership programs (both general market and minority). • Conducted news media relations (consumer and trade), securing placements in outlets such as Field & Stream, In Touch Weekly, and Motor Trend.• Clients included The City of Bedford, Doskocil Manufacturing (Doskosport and Petmate brands), Gold Eagle and Pfizer Pharmaceuticals.