Sara Dailey Email & Phone Number

Bend, Oregon, United States

Helps to shape the strategic vision for Intuit’s Turbo Tax Live product segment, an online assisted tax preparation software, where I am primarily responsible for designing end-to-end experiences that help connect customers to tax experts.• Analyzes data and customer research to design solutions that solve complex customer and technical problems, and drive business impact• Delivers on initiatives that drive increase to contact rates, PRS, conversion and overall revenue.• Leverages a comprehensive design system and expertise in interaction and visual design to generate user flows and prototypes to influence product strategy and set the vision• Partners with research team to create learning plans and testing artifacts, in addition to co- facilitating user feedback sessions and expert round tables• Cultivates strong partnerships with cross-functional team members including Design, PM, PD, Research, Content, Service Design, and Analytics

Remote

Greater San Diego Area

Led design strategy and implementation to support business objectives and product management and/or marketing initiatives for a leading software provider of data, analytics and market intelligence solutions for institutional investors.• Conducted research with Client Success team to prioritize and define problem spaces and areas of opportunity• Designed user flows, interfaces, high-fidelity prototypes for software applications, websites, marketing, and event collateral, as well as branding and advertising. Multi-faceted and available to whatever had been thrown my way• Collaborated extensively with a cross-functional team of Design Leaders, Product Managers, Engineers, and Marketing/Sales professionals• Mentored designers to ensure alignment with product goals and encourage professional growth

San Diego

Led visual design for Active Network's global in-house design agency.• Worked closely with Product Managers, Interaction Designers, User Researchers, Engineers and other key stakeholders to create engaging user-centered designs and interfaces that helped to grow the Active brand and support its additional clients’ design needs for races, outdoor activities, camping and event platforms, and a variety of other online sports media • Improved the interface of Active’s flagship race software and contributed to new enhancements of the design system, in addition to supporting the marketing team with email blasts, landing pages and affiliate marketing campaigns• Assisted with any other visual design needs and requests

• Led the agency design team and took on all design-related projects from concept to completion• Designed websites, online marketing materials, corporate branding/logos, print collateral and prototypes, signage, and everything in between• Collaborated closely with the agency owner, marketing, design, and engineering to align on priorities, timelines and execution• Mentored early career designers• Coordinated price estimates with outside printers, contractors, publishers, and photographers

• Designed engaging and creative artwork and illustrations for food packaging and labeling.• Set up and styled products for photo shoots and prepared all print ready artwork for production.

Carlsbad, Ca

• Designed and produced way-finding and Lego themed park signage including printed posters and banners, vinyl decals and lettering, and plastic and hand-sculpted styrofoam 3-D models. • Assisted with the installation and placement of park signage.