- Media buying and optimization for three PepsiCo VN brands (7UP, Mirinda, and Aquafina) across various ad formats (RnF, Auction, Bumper, TVFR, TVFV, etc) on Meta, TikTok, YouTube, and local programmatic platforms (PG and PMP) using budgets of up to 10 figures VND (7 figures MYR) per media plan.

- Managed multiple promotional campaigns of varying sizes simultaneously from top to bottom through the planning, execution, monitoring, reporting & analysis of Offline Publicities (POSM - Banners, buntings, posters, etc. & Press Ads) and Online Publicities (Social Media - Organic & Ads, Google Ads, EDMs, SMS Blasts, Influencers, Mobile App & Website).- Worked closely with the Assistant E-Commerce Manager to organize & implement publicities for online-exclusive promotions on a nationwide scale under the E-Commerce division.

- Created and scheduled content, monitored engagement, analyzed metrics, managed paid advertising campaigns, and copy-writing.- Worked with the marketing teams to manage social media accounts on Facebook, Instagram, TikTok, and Little Red Book (Xiaohongshu).- Learned about various methods of digital marketing by working with different marketing teams - Meta Business Suite, Meta Ads Manager, and Google Ads.- Mentored by experts from two renowned digital marketing agencies - Skribble Me and Media Funnel.

- Created lesson plans and provided one-on-one math tutoring to students of all ages from international schools.- Evaluated student performance and communicated with parents to provide updates on student progress and discuss strategies for improvement.- Built a positive learning environment through positive reinforcement and encouraging student participation.