Samantha Richardson Email & Phone Number

Financial Services ► Business Strategy ► Leadership & Engagement ► Direct Response Marketing ► Multi-Channel Marketing Strategy ► Brand Development ► Digital Marketing ► Lead GenerationCreative and strategic marketing and business executive with drive and commercial acumen developed over 18 years leading B2C marketing campaigns and business strategies across industries including financial services, insurance, health and aged care. Highly motivated, organised and creative with a track record of managing multi-million dollar budgets and planning and executing strategies that drive strong business growth and maximise ROI across channels.Samantha has a proven ability to deliver integrated campaigns that deliver measurable ROI; with a track record for exceeding lead generation, customer acquisition and retention targets. She has extensive experience in successfully developing and launching new products and brands end-to-end; from strategy and research through to clearly articulated market positioning and creative campaigns. She has a deep understanding of direct insurance and financial services marketing, including writing technical documents and ensuring stringent compliance requirements are met. With strong communication, leadership and coaching skills, Samantha is able to build strong relationships with all stakeholders; from suppliers, external agencies, creative and media agencies to board members, executives, peers and staff; inspiring high team performance to consistently exceed business growth and revenue targets.

Listed skills include Brand Development, Integrated Marketing, Direct Marketing, Online Marketing, and 45 others.