Spare time photographer

Spearheaded initiatives within the Growth department, leveraging PLG strategiesImplemented and managed an extensive A/B testing framework, serving 15,000 trialists monthly and conducting at least one test every 14 days to optimize user experiences and drive higher conversion rates.Utilized metrics such as conversion rates, interaction patterns, and user behavior analysis to track and optimize progress towards conversion goals.Developed and launched a self-serve hub within the application, providing users with access to information, training resources, and sales offers, enhancing user experience and engagement.Utilising a flexible release process for the self-serve hub, enabling rapid deployment of changes independent of the product's normal release cycle, facilitating continuous improvement and responsiveness to user needs.Designed and implemented a segmentation system to differentiate users based on their preferences and behaviors, particularly focusing on the genre of photography they primarily engaged with.Developed a tailored onboarding system, leveraging segmentation data to customize and optimize the onboarding experience for each user, showcasing the most relevant features within the first five minutes to maximize user engagement and retention.Successfully measured and analyzed sales communication channels, identifying the self-serve hub and the onboarding system as the most effective channels for sales communication.Collaborated closely with cross-functional teams including design, engineering, and data analytics to implement and iterate on growth strategies, focusing on acquisition, enablement, activation, and engagement aspects.Ensured alignment of product increments with company strategy by consulting with C-level executives and regularly providing updates on growth initiatives' progress.Provided strategic guidance and mentorship to junior team members, fostering a culture of innovation and continuous improvement within the Growth team.

As a Senior Product Owner at Capture One, I played a pivotal role in driving the development and enhancement of key product features and functionalities. Collaborating closely with stakeholders, cross-functional teams, and end-users, I ensured the successful delivery of products that met both customer needs and business objectives.Led the development of features aimed at enhancing user workflows and closing feature gaps in the product offerings.Worked closely with stakeholders to gather and prioritize product requirements, ensuring alignment with business goals and customer needs.Championed agile methodologies, to drive product development cycles and deliver high-quality releases on time and within budget.Facilitated collaboration between design, development, and QA teams to ensure seamless integration of features and functionalities into the product.Conducted user research and gathered feedback to inform product decisions, ensuring that product enhancements addressed user pain points and improved overall user experience.Managed the product backlog, prioritizing user stories and features based on value, risk, and dependencies.Acted as a liaison between the development team and stakeholders, providing regular updates on project progress, addressing concerns, and managing expectations.Contributed to the overall product strategy and roadmap, providing insights and recommendations based on market trends, competitive analysis, and user feedback

In my role as a Product Owner at Capture One, I played a pivotal role in driving the development of product features and functionalities while also leading efforts to transition the development team from a legacy platform to a modern framework. Additionally, I actively participated in the hiring process, contributing to interviews and assessments to identify top talent for the company.Collaborated with stakeholders to define and prioritize product backlog items, ensuring alignment with business objectives and customer requirements.Worked closely with development teams to refine user stories, clarify requirements, and provide guidance throughout the development process.Led the initiative to migrate from a legacy code platform to the newest framework, enhancing internal processes and efficiency.Participated in the hiring process, contributing to interviews and assessments to identify top talent for the company.Facilitated communication and coordination between developers and stakeholders, ensuring smooth execution of development tasks and effective resolution of technical challenges.Conducted user research, gathered feedback, and analyzed market trends to inform product decisions and identify opportunities for improvement.Acted as a subject matter expert, providing insights and recommendations to stakeholders on product-related matters.

Developer for the Capture One Windows team

Helping out at Tweak.dk as much as I can, using the experience I have about the site, the code etc.

A danish website startede by a friend of mine, and now we run it together. We currently have a freelance crew of 14 editors/admins.Any other information about Tweak.dk just ask me

Creating software for Model Configurators.

Making software for Hearing Aid tuning

Developing, all kind of tools and programs.

SoftwareUtilitiesProjects

Bachelor degree and Master degree in informatics

Work as Second in command division (NK Deling) Trained new staff in the military disciplines