Managing Editor
CurrentAs a member of the Simple Flying team since the company's inception, I have played a key role in growing the website into the world's largest aviation news publication.Coordinating content strategy and publication across the Simple Flying website and its various social media profiles, generating 15+ million monthly page views.Analysing website data to leverage trends, e.g., analysing online user behaviour and using best SEO practices to boost the website's visibility, increasing sessions per article by around 2,000 in six months.Staying engaged with the industry while representing the company at high-profile aviation events & on a weekly podcast.Enhancing operational efficiency by measuring & analysing employee performance data.Identifying & leading significant projects optimising website views and revenue through a data driven approach.Engaging with stakeholders across Simple Flying and its parent company to shape the direction of the growing business.Managing and communicating with the entire employee team across all levels of seniority and with awareness of multiple cultures on a daily basis.