Co-founded ROUGE Collective, an animation studio and community of artists in Southeast Asia committed to making a positive impact through storytelling.

Set up and scaled up a regional Production Hub in Kuala Lumpur, Malaysia. Built a creative hub from the ground up to an 80-people team in 1 year made of producers, designers, animators, leading web and content production for the APAC region.Significant Achievements♦ Defined strategic vision, budget, roadmap, and performance measurement for a new Content hub in Malaysia.♦ Analysed talent strengths in the market, and set up our hiring strategy.♦ Oversaw our move from lockdown, to our physical and virtual offices.♦ Implemented all toolings & processes from onboarding, software/hardware management, vendor management, and project resourcing.♦ Implemented Mentorship programmes in every discipline to increase the level of craft of all our employees across the board.♦ Delivered 400K+ hours worth of production work, across 250+ projects, 80+ different brands, in Film, content & web production, over the course of 1 year.

Overseeing productions for pretty much anything you could possibly throw under the digital umbrella. This includes Game & Mobile development, Experiential (AR, VR), Platforms, 3D and Animation, Rich Media and Film. I have been producing projects for brands like Apple, Google, Johnson & Johnson, Netflix, Red Bull, Nike, Dell, and many more.Significant Achievements♦ Built several teams (in-house and remotely) that collectively produced over ~S$12,000,000 worth of assets over 3.5 years all around the APAC region.♦ Regular contributor to the industry's thought leadership through articles in APAC publications and MediaMonks blog. Keynote Speaker at Spikes Asia (Account Leadership Academy)♦ 2020: Executive Production of >S$2M campaign Project Stand Red: Bob Paisley. MM SG's largest campaign to date. Won a FWA, Chair Award at The Drum’s Digital Advertising Awards APAC, 4 Lovie Awards (Gold Lovie in Social: Entertainment & Sport, Silver Lovie in Video: Sport, People’s Lovie in Video: Sport, Silver Lovie in Advertising: Best Use of Animation & Motion Graphics.♦ 2019: Supervised the office move from a 10 people workspace to a 40 people capacity office workspace, building one of the most beautiful collaborative work environments in Singapore in the heart of Chinatown.♦ 2018: Won a FWA, D&AD, and Spikes award for the Nike HyperCourt campaign, in collaboration with BBH Asia Pacific.Our work has been awarded by, and recognised at the FWA, Cannes Lions, Spikes, BIMA, the Webbies, the Lovies and many others. And while it’s not something we like to brag about, it is the most tangible testament to the love, dedication and eye for detail we bring to our projects.

Massive Infinity creates bespoke and innovative web solutions: Mobile Responsive Websites, Mobile Applications, Augmented Reality and Virtual Reality Applications, E-Commerce and Interactive Media.Role:♦ Manage projects with a specialization in Digital vehicles: Static/Dynamic Websites and Enterprise Systems (.NET, PHP, Python). Mobile Apps (iOS, Android), Augmented Reality (Unity), Virtual Reality (Unity, Oculus Rift).♦ Define Technical Requirements, create Process Flows, design UX, and ensure all projects are delivered at the right time, at the right cost.♦ Manage Projects using internal and/or outsourced technical teams.♦ Lead a team of 4.Significant Achievements♦ Managed over $2,000,000 worth of assets over 2 years.♦ Led a team of 6 and Won 1st Prize ("Most Promising Transport App") at the Hackathon organised by the Land Transport Authority (LTA). Publications included our project in all major Print and Online Newspapers.♦ Managed the project that won a Gold Award for the National Day Parade 2016 (Website Design, Development and Hosting).♦ Identified gaps in day-to-day Operations, Planning, Finance, Employee Development, Recruitment and recommended a pool of solutions that are now implemented.♦ Established and Documented SOP and Best-Practices for Account/Project Management and Internal Testing.

♦ Won over clients through kick-ass presentations♦ Managed and Develop a myriad of challenging accounts, of which: Nestlé Professional, California Fitness, Chijmes, DHL, Everlast, Garuda Indonesia, Home Team NS, Rehau, Renesas, Simple Skincare- Managed projects from inception to campaign optimisation, oversee communication with internal and external stakeholders, manage campaign budgets and monitor schedule.- Analysed markets, determine and implement quarterly marketing strategy to achieve business objectives, increase customer and partner satisfaction and improve clients’ brand image.- Handled all facets of developing ATL, BTL, digital vehicles, Social Media platforms, Online Banners, eDMs and SEM.Significant Achievements♦ Raised Retainer Client’s Facebook Page from 8K to 50K followers in 5 months.♦ Led 3 Client Pitches, won 2.♦ Billed over SGD250,000 worth of assets to a portfolio of 10 different clients within 6 months.

Improved overall efficiency between Trading and Operations(Tools used: Process Mapping, Analysis of Working Incidents, CRM Implementation, KPI set-up, Continuous Benchmarking...)♦ 20% time savings on day-to-day operations, 80% savings on training costs

♦ Finding innovative solutions to increase the number of direct deliveries (from factory to final customer); reducing the cash to cash cycle time♦ Developing the company's RFID tag system

♦ Managing a line of products within the organization (from Plant to Customer)♦ Inventory Control through SAP♦ Managing the redesign of the Company’s Website (http://www.sgpam.es/)♦ Preparing and Handling the International Exposition « Smagua » in Zaragoza