Thomas Ernst

Thomas Ernst Email and Phone Number

Commercial Launch Excellence and Global Brand Management @ Bayer
Germany
Thomas Ernst's Location
Berlin Metropolitan Area, Germany, Germany
Thomas Ernst's Contact Details

Thomas Ernst work email

Thomas Ernst personal email

n/a
About Thomas Ernst

Pharmaceutical Professional with 15+ years of international experience in diverse business areas including market access, commercial launch excellence, stakeholder engagement, patient advocacy, strategic brand management and communication.Proven record in global product launches, creating brand personalities and developing strategies and translating them into operational plans to optimize patient and business outcomes in different markets. Experienced in strategic alliances and co-promotion activities. Well versed communicator with persistent hunger for knowledge and high motivation for further education.A passion for delivering excellence while keeping a focus on patients.Enabling patients to access innovative medicines and healthcare solutions in the future succeeds at the interface of science, innovation and business acumen. Patients deserve more. This is what my professional heart beats for.

Thomas Ernst's Current Company Details
Bayer

Bayer

View
Commercial Launch Excellence and Global Brand Management
Germany
Website:
bayer.com
Employees:
92872
Thomas Ernst Work Experience Details
  • Bayer
    Commercial Launch Excellence And Global Brand Management
    Bayer
    Germany
  • Bayer
    Commercial Launch Excellence & Global Brand Management
    Bayer Oct 2022 - Present
    Leverkusen, North Rhine-Westphalia, De
    // Strategic optimization of the Go-to-market model and cross-brand targeting approach// Conceptualization and implementation of innovative strategies for market penetration and successful product launches, leveraging cutting-edge conceptual frameworks// In-depth analysis of critical business issues, utilizing data-driven projection models and analog analysis to provide actionable recommendations
  • Bayer
    Market Access Cardio Renal & Vascular Diseases Sta
    Bayer Jul 2021 - Sep 2022
    Leverkusen, North Rhine-Westphalia, De
    // Development and cross-functional coordination of specific market access benefit argumentations for innovative medicines// Conceptualization and implementation of digital value communication to payers// Development of global price negotiation and contracting guidelines // Assessment of market access attractiveness of specific indication areas in the context of early portfolio analysis including development of possible pricing strategies
  • Bayer
    Senior Global Brand Manager Heart Failure
    Bayer Mar 2019 - Jun 2021
    Leverkusen, North Rhine-Westphalia, De
    // Development of brand positioning, strategy and virtual launch of Verquvo// Creation and implementation of disease state awareness strategy // Key Account Management Strategy development // Development and implementation of brand personality, launch campaign and virtual presence
  • Bayer
    Global Brand Manager Pulmonary Hypertension
    Bayer Apr 2013 - Feb 2019
    Leverkusen, North Rhine-Westphalia, De
    // Development and implementation of the global brand strategy for Adempas, including planning, allocation and management of the work volume taken over from agencies, as well as responsibility for the budget used// Leading development and roll out of global advocacy strategy // Company representative for stakeholder engagement in pulmonary hypertension // Development of communication activities for PAH events of global rank including the creation of press releases, media pitch documents and training activities
  • Bayer
    Pulmonary Hypertension Franchise Lead Australia
    Bayer Oct 2014 - Mar 2015
    Leverkusen, North Rhine-Westphalia, De
    // Inter-company short term assignment to ensure local launch readiness// Responsibility for local pulmonary hypertension portfolio consisting of Adempas and Ventavis// Preparation of the launch of Adempas for the Australian market including development of targeted strategies to overcome local reimbursement constraints (monotherapy reimbursement for the treatment of PAH)// Close collaboration with stakeholders and KOLs to achieve brand synergies and significantly increase awareness of rare diseases at the policy level
  • Bayer
    Global Brand Manager Pulmonary Hypertension Patient Communication
    Bayer Apr 2013 - Sep 2014
    Leverkusen, North Rhine-Westphalia, De
    // Pre-launch preparation and development of the global patient communication strategy for the first representative of an entirely new class of drugs based on profound, detailed analysis of the competitive environment and customer trends// Promote international collaboration with patient organizations to increase the impact of the PH patient voice and improve their access to patient care // Point person for launch preparations in the Asia Pacific region
  • Bayer
    Project Manager Corporate Branding & Exhibitions
    Bayer Apr 2011 - Mar 2013
    Leverkusen, North Rhine-Westphalia, De
    // Conceptualization of consistent corporate design guidelines in connection with the global transition of Bayer's brand architecture, their communication and worldwide roll-out, active implementation and ensuring compliance with these guidelines// Planning, implementation and performance measurement of international trade show participations including full budget responsibility and ensuring efficient use of resources through strict separation of the trades involved in the trade fair presentation and regular tendering and negotiation of terms and conditions// Comprehensive monitoring of the competition to identify the best possible implementation of overarching marketing strategies in the context of trade fair participations
  • Bayer
    Project Manager Exhibitions
    Bayer Sep 2006 - Mar 2011
    Leverkusen, North Rhine-Westphalia, De
  • Bayer
    Internship & Working Student Corporate Communications
    Bayer Aug 2005 - Aug 2006
    Leverkusen, North Rhine-Westphalia, De
  • Koelnmesse Gmbh
    Management Internship
    Koelnmesse Gmbh Aug 2003 - Nov 2003
    Cologne, Nordrhein-Westfalen, De
    Management internship during studies with focus on the business areas corporate development and nutrition including the support of preparation and implementation of the world's leading trade fair for nutrition ‘anuga’
  • Hilton
    Chef De Rang
    Hilton Jan 1999 - Jul 1999
    Mclean, Va, Us

Thomas Ernst Skills

Pharmaceutical Industry Marketing Strategy Product Launch Management Marketing Project Management Pharmaceutical Sales Cross Functional Team Leadership Marketing Management Market Research Product Development Competitive Analysis Strategy

Thomas Ernst Education Details

  • The London School Of Economics And Political Science (Lse), Ebs Universität Für Wirtschaft Und Recht, Universität Zu Köln
    The London School Of Economics And Political Science (Lse), Ebs Universität Für Wirtschaft Und Recht, Universität Zu Köln
  • Universität Zu Köln, European Business School, London School Of Economics And Political Science
    Universität Zu Köln, European Business School, London School Of Economics And Political Science
  • University Of Cologne
    University Of Cologne
    Business Administration
  • University Of Cologne
    University Of Cologne
    Tradefair Economics
  • Ebs Universität Für Wirtschaft Und Recht
    Ebs Universität Für Wirtschaft Und Recht
    Market Access
  • The London School Of Economics And Political Science (Lse)
    The London School Of Economics And Political Science (Lse)
    Health Economics And Policy

Frequently Asked Questions about Thomas Ernst

What company does Thomas Ernst work for?

Thomas Ernst works for Bayer

What is Thomas Ernst's role at the current company?

Thomas Ernst's current role is Commercial Launch Excellence and Global Brand Management.

What is Thomas Ernst's email address?

Thomas Ernst's email address is th****@****yer.com

What schools did Thomas Ernst attend?

Thomas Ernst attended The London School Of Economics And Political Science (Lse), Ebs Universität Für Wirtschaft Und Recht, Universität Zu Köln, Universität Zu Köln, European Business School, London School Of Economics And Political Science, University Of Cologne, University Of Cologne, Ebs Universität Für Wirtschaft Und Recht, The London School Of Economics And Political Science (Lse).

What skills is Thomas Ernst known for?

Thomas Ernst has skills like Pharmaceutical Industry, Marketing Strategy, Product Launch, Management, Marketing, Project Management, Pharmaceutical Sales, Cross Functional Team Leadership, Marketing Management, Market Research, Product Development, Competitive Analysis.

Who are Thomas Ernst's colleagues?

Thomas Ernst's colleagues are Kristina Müür, Camila Silva, Ellen Yau, Alison Britt-Nebergall, Beatriz Lopes, Shabana Gupte, Jerry Randles.

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