>To provide strategic leadership in the development of Cereals, Coffee, Ornamentals, field crops and non-crop business in Kenya and to implement a go to get market strategies for the key segments.> Participate in the development and implementation of the regional business strategy in accordance with the values and principles of the BASF Group.> Increase brand awareness of BASF and its products.> Contribute in the development of crop concepts/ strategies and communication.> Responsible for the sales target and distribution in Kenya.> Plan and execute product knowledge and awareness seminars for the key growers.> Guide and lead Cereals Manager, Ornamentals Manager and Coffee Manager in achievement of the Country budget.>Ensure customer focused business environment, taking BASF's business into account.

To ensure high customer satisfaction, building credibility and gaining Maize market share in the country for BASF portfolio.To provide technical support on the usage of BASF portfolio.Set up trials and farm demos . Contribute and oversee preparation of professional effective literature and promotional materials to support the regional priorities within BASF corporate guidelines.To ensure seamless Maize portfolio development and introduction in the region.Reviewing , planning and driving implementation of the company's strategies, annual plans, supervise and co-ordinate training of agents and farmers.

Take responsibility for overall sales process, aiming to meet or exceed sales target for BASF cereal products.Develop and maintain strategic long-term business relationships with respective accounts to promote brand value and understand customer's true needs, emotional and strategic interests.Utilize product application knowledge as well as thorough knowledge of entire customer and market value chain to anticipate market trends.Continuously increase market intelligence, up-date customer and competitor data.Provide accurate sales forecast , supporting efficient planning of products and services.To pursue market growth and deepen market penetration for BASF cereal products. Continuously map and monitor market needs and trends to identify new accounts and potential leads.Support the marketing manager on the development of Market Approach Strategies.

In charge of Wheat, Barley and Maize crop protection and nutrition(Fertilizer) products business in the country - Kenya. Build and sustain customers relationship. Market development, product development and acquisition of a sound market share for Amiran's range of products. Carry out product demos and farmer field days. Prepare and oversee target achievement.