• Responsible for interacting directly with clients to identify best-fit solutions with respect to agile marketing strategies.• Responsible for managing analysts and providing project direction.• Notable recent experience includes deliverables for the following: o Consumer research and UX/UI design proof of concept; o Account-based marketing (ABM) strategy and implementation; o Amazon e-commerce strategy and proof of concept; o Marketing technology (MarTech) stack optimization; and, o In-airport customer experience optimization.

I had a great time working as a Product Manager at Groupe Dynamite, a fast-fashion retailer based in Montreal, Quebec. I assisted the Company increased its revenue by developing valuable cross-channel experiences on its websites, mobile apps, and 350+ international stores.My work consisted of conducting market research and benchmark analyses, managing product backlog, and prioritizing user stories in an Agile environment, and collaborating with the Management team for planning and executing the Company’s digital product roadmap.

• Assisted the faculty in their research, case preparation, and presentations.• Prepared managerial cases presented during international academic competitions.

• Developed marketing strategies for various national programs, projects, and events.• Prepared large-scale donations, and sponsorships for Deloitte Canada Foundation.

• Supervised groups up to 20 people for cultural events such as Osheaga and Heavy MTL Festivals.• Coordinated promotion of cultural event launches, and merchandising sales.

Directed by Julie Hivon / Un film de Julie Hivon

Directed by Carole Laure / Un film de Carole Laure

Directed by Yves Desgagnés / Un film d’Yves Desgagnés