Thomas Lambert Email & Phone Number

Ireland

Dublin, County Dublin, Ireland

Guiding the marketing strategy of global brands by enabling the data-driven planning and optimisation of integrated media campaigns through the use of Salesforce’s Marketing Cloud Intelligence (Datorama).Effectively facilitating the end-to-end view & understanding of the marketing effectiveness of multi-channel investments with a systematic approach to.

County Dublin, Ireland

Led the effective planning, execution and optimisation of over £70m in annual marketing investment across multiple regions (UKI, US, France, Germany, Spain, South Africa) to drive commercial performance, achieve brand positioning and market expansion objectives. Oversaw key KPIs across Paid and Organic channels, ensuring that the individual channel level.

Dublin, Ireland

Handled the complete digital client relationship and strategy of Musgraves Retail Partners, AIB Group (banking) and Heineken Ireland developing and implementing online to offline integrated media strategies to bridge the gap between VOD and TV, Display/Social Media and Out Of Home/Print.Hired, trained and managed Starcom’s nascent digital team (5+) to grow.

Brussels Area, Belgium

Handled the complete digital relationship and online strategy for clients such as Microsoft, Xbox, Mondolez, Philips, MasterCard, AB InBev, Lactalis, Carrefour, Keytrade Bank & VOO (Telco).Leading and developing a team of junior media executives to grow them into media planners and media strategists.

Managing a highly diverse portfolio of brands: Sony Pictures, Sony PlayStation, Proximus (Vodafone), Hasbro, Alpro, Heinz, Infinity, Henkel, Bel Belgium (ex Fromagerie BEL).

Hoeilaart

First media agency experience. Handling the day to day digital media planning of Mobistar/Orange Belgium (Telco), Microsoft (Azure, Office 365 and Xbox), Axa Bank and Insurance, Hema, Burberry, Bose, etc.

Master Degree

Master Degree