Thomas Lambert Email & Phone Number

Ireland

Dublin, County Dublin, Ireland

Guiding the marketing strategy of global brands by enabling the data-driven planning and optimisation of integrated media campaigns through the use of Salesforce’s Marketing Cloud Intelligence (Datorama).Effectively facilitating the end-to-end view & understanding of the marketing effectiveness of multi-channel investments with a systematic approach to media mix modelling, multi-touch attribution, audience(s) engagement, creative analysis.Delivering across all managed clients up to:80% of reduced time to all marketing insights,40% of reduced ad waste,100% of clients' internal and external marketing stakeholders.

County Dublin, Ireland

Led the effective planning, execution and optimisation of over £70m in annual marketing investment across multiple regions (UKI, US, France, Germany, Spain, South Africa) to drive commercial performance, achieve brand positioning and market expansion objectives. Oversaw key KPIs across Paid and Organic channels, ensuring that the individual channel level approach dovetailed with Sage’s overarching global media strategy. Spearheaded the implementation of Salesforce Marketing Cloud Intelligence (Datorama) enabling all key stakeholders with a game changing capability making marketing data real-time, easily accessible, digestible and actionable. Effectively delivering significant performance increases across the whole marketing mix. Developed and launched Sage’s Account Based Marketing (ABM) media strategy and the development of business wide media optimisation principles from business goals to “Forrester SiriusDecisions demand waterfall” to media channels & creatives.Led and developed a team of 12+ across multiple regions towards driving insight, strategy, planning, execution and best practices alongside the management of the global media agency.

Dublin, Ireland

Handled the complete digital client relationship and strategy of Musgraves Retail Partners, AIB Group (banking) and Heineken Ireland developing and implementing online to offline integrated media strategies to bridge the gap between VOD and TV, Display/Social Media and Out Of Home/Print.Hired, trained and managed Starcom’s nascent digital team (5+) to grow them into digital media strategists.Developed new revenue streams for the agency through the creation of new digital services and products.

Brussels Area, Belgium

Handled the complete digital relationship and online strategy for clients such as Microsoft, Xbox, Mondolez, Philips, MasterCard, AB InBev, Lactalis, Carrefour, Keytrade Bank & VOO (Telco).Leading and developing a team of junior media executives to grow them into media planners and media strategists.

Managing a highly diverse portfolio of brands: Sony Pictures, Sony PlayStation, Proximus (Vodafone), Hasbro, Alpro, Heinz, Infinity, Henkel, Bel Belgium (ex Fromagerie BEL).

Hoeilaart

First media agency experience. Handling the day to day digital media planning of Mobistar/Orange Belgium (Telco), Microsoft (Azure, Office 365 and Xbox), Axa Bank and Insurance, Hema, Burberry, Bose, etc.

Master Degree

Master Degree