Thomas Murphy Email & Phone Number

Baltimore, Maryland, United States

Baltimore, Maryland Area

Responsible for leading a collaborative team of marketing coordinators in the Mid-Atlantic Region. The team supports KCI’s continued growth through A/E/C proposal submissions, presentations, market research, and strategic planning. Trains new staff while mentoring existing staff on career advancement goals and opportunities through a well-defined career path. Coordinates the business development process with senior management from “first contact to contract” through a proactive approach to client acquisition and retention. Instrumental in maintaining a hit rate above the industry average while supporting new market initiatives. Embraces the KCI culture of employees first as evidenced by KCI’s selection of top workplace by The Baltimore Sun in 2017.

Rochester, Ny

Responsible for overseeing all marketing activities company-wide. All planning and implementation of strategic marketing plans, budgets, and initiatives. Established and maintained the company’s image/identity as presented through brochure material, website development, and other graphic elements depicting the company. Conducted weekly marketing and business development meetings with senior management team. Conducted and quantified market and competitor research through various media and collection channels. Submission of all business development proposals. Select Accomplishments:Implemented a branding campaign to position the firm as a leader in the Western and Upstate NY engineering industry. Campaign utilized a physical corporate headquarters move as a launching platform for a renovation of the company’s brand. This campaign reached current and prospective clients through multiple touch points including press releases, direct mail campaigns, email blasts, and company eventsManaged the developed and design of the company’s website using a Content Management System (CMS). The use of a CMS eliminated the cost of hiring an outside consultant for general maintenance and updates.Implemented quality control procedures for business development proposals. All proposals are approved and reviewed by a committee of at least three individuals reducing error and verifying accurate estimates.Contributed to the acquisition of a three-year $1.5M environmental term contract. This is the largest environmental term contract in the company’s thirty-year history.

Responsible for assisting marketing management with implementation of marketing plans and submission of business proposals. Provided marketing assistance to the Program Managers to ensure continued growth and expansion and diversification of the client base. Supervision and coordination of proposal development and tracking. Collected and disseminated information, serving as a central marketing communication hub. Set up, coordinated and managed trade shows.

Communications W/ Advertising Concentration

Aas, Comunications And Media Arts