Thomas Parker Email & Phone Number

Dallas, Tx, Us

Dallas/Fort Worth Area

Dallas, Texas

Execute brand strategy by leading regional training, planning, and execution of 34 retail stores in Florida and Texas to adapt corporate visual merchandise guidelines to specific store assortments and layouts. Creatively interpret and execute company visual merchandising direction to elevate store presentation and generate sales revenue. Partner with Regional Managers, District Managers, and Store Managers to identify business opportunities and create action plan to drive results through visual presentation. Generate flow of communication from corporate office to stores through monthly seasonal visual directives and regular visits in order to ensure consistency of presentation and marketing that supports visual direction in all store types.▪ Recruited, hired, trained and coached five District Visual Managers for various markets; developed two District Visual Managers to promotion to Regional management roles.▪ Facilitate hands-on monthly workshops and focused training on visual standards, product flow, and individual store mapping and map review to insure consistency of brand experience.▪ Lead compliance and education in regards to floor set, window and signage standards, fixture and product placement through consistent store management contact and follow-up strategies.▪ Research market landscape and collaborated with Supply Chain and buying team on product segmentation based on market needs.▪ Purchase and order fixtures, mannequins and creative elements for stores to enhance customers’ shopping experience and advance brand presence.

San Diego, Ca

Developed strategies to uphold visual merchandising standard within district and took accountability for product and presentation direction; identified needs, developed plans and followed up to ensure effective execution. Collaborated with internal leaders and partners to ensure compelling execution of visual strategies that enhance merchandising for 7 stores in San Diego District. Developed merchandising capability of all leadership levels in district and built visual merchandising bench.▪ Consistently elevated store experience by implementing creative displays and expanding best-selling concepts.▪ Conducted in-store visual workshops to train and develop store teams.▪ Reviewed and analyzed sales reports to make effective and successful merchandising decisions.▪ Served as subject matter expert for visual management of new store openings in expanding markets.

San Diego, Ca

Implemented marketing strategies and analyzed trends to determine annual unit and gross-profit plans for store with sales volume of $1.3M. Set and achieved sales and operational objectives and quota goals by contributing sales information and recommendations to strategic plans and reviews. Managed all aspects of store operations, including customer service, marketing, merchandising, inventory, financial reports and store safety. Recruited and trained store employees, established work schedules and assignments to ensure continuous resource availability, and provided guidance to help employees grow professionally. Developed and maintained customer relationships and revenue growth by recommending sales process and delivery improvements; reviewed consumer needs and trends; tracked competitors.▪ Managed inventory operations, directed billing procedures and staged merchandise according to company branding standards; prepared bank deposit and financial records.▪ Traveled to other markets to open new stores and train Store Managers, ensuring brand consistency and operational excellence.▪ Developed one Assistant Managers who was promoted to Store Manager position, and a Store Manager who was promoted to District Visual Manager.

Greater Los Angeles Area

Store ManagerIncreased company revenue and market share by creating strategies to sell apparel products to retail clients; managed $2.4M sales volume store operations and supervised staff, ensuring compliance with company best practices, policies and procedures. Maintained sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors. Responsible for supporting company’s operational performance, building and maintaining strong customer relationships, driving sales and fulfilling customer needs in a manner consistent with the company’s core values. Managed inventory through cycle counts and store reports and created new sales leads by contacting potential new retail and wholesale customers.▪ Ensured store met controllable and sales budgets.▪ Recruited and trained store staff, promoting two Assistant Managers to Store Managers.▪ Served as visual merchandising point of contact for District.