Cfo
Amaya Papaya Indoor Playlounge
Orlando, Florida, United States
Led Amaya Papaya from a brand-new start-up to the premier indoor playground in the Central Florida Region. Developed and refined the overall business strategy and vision for the indoor playground.Drove growth and market presence by targeting customer personas through social media, traditional print media and focused community events.Oversaw all financial aspects of the business, including budgeting, forecasting, and financial reporting.Developed financial models and projections… Show more Led Amaya Papaya from a brand-new start-up to the premier indoor playground in the Central Florida Region. Developed and refined the overall business strategy and vision for the indoor playground.Drove growth and market presence by targeting customer personas through social media, traditional print media and focused community events.Oversaw all financial aspects of the business, including budgeting, forecasting, and financial reporting.Developed financial models and projections to guide business decisions over the decade we owned the business.Monitored financial performance and made data-driven decisions to optimize revenue and control costs. Collaborated with the operations team to ensure smooth and efficient day-to-day operations of the indoor playground.Established and maintained compliance with local/state regulations, safety standards, and licensing requirements.Created and executed marketing strategies that resonated with target customer groups (parents, schools, child care centers, government organizations, etc.).Contributed to brand development, ensuring a strong and consistent brand presence.Built strategic partnerships with local businesses, educational institutions, and community organizations.Attended industry events and conferences to network and stay updated on industry trends. Show less