Thomas Reader Email & Phone Number

Delivering direction for global, multi country, multi language sites designed to help people make smart choices online. Responsible for the entirety of the commercial conversion funnel from organic traffic acquisition to click-out conversion.

London, United Kingdom

Currently creating experiences that allow readers to better discover the breadth and depth of The Times & The Sunday Times journalism. Focussed on deepening engagement across the site and unlocking new commercial opportunities.Previously partnered with marketing on digital acquisition initiatives that grew the subscriber base of The Times & The Sunday Times from 480k to 530k. Embedded an experimentation culture across departments with a hypothesis-driven approach achieving as much as a 20% uplift in subscribers across different cohorts.Managed an analytics toolset and API that turns ‘big’ data into insight a newsroom can act on.Responsibilities- Ensuring clear long & short product vision to support incremental development- Transforming business and technical needs into a coherent product road map illustrating the business benefits and the technical building blocks- Driving cross functional teams to ensure a joined up approach to delivering on business KPIs- Reporting on roadmap & product risks

London, United Kingdom

Focussed the roadmap and delivery of the Reviews and Advice product on ‘top task’ completion, benchmarking top user tasks and iterating to improve completion rates. This had a material impact of a 10% increase in conversion as well as improved customer satisfaction.Successfully lead the platform migration of cars & money sites consolidating 3 platforms into 1, standardising technology, tools and processes across the organisation.Scoped the enrichment of money advice and comparison services, focusing on using tools as a pathway to personalised advice and products as well as best in class comparison design for financial products.Responsibilities- Transforming the business strategy into a deliverable product vision and digital roadmap- Agreeing, forecasting and tracking product KPI’s mapped back to the business strategy- Communication across the business on product strategy and delivery- Balancing resource to ensure appropriate maintenance of the product (updates, technical debt) whilst also delivering new features- Commissioning appropriate user research to drive data driven decision making

London, United Kingdom

Drove the migration of existing online reviews & advice content to a new platform acting as the key contact between editorial and digital teams keeping a 9 month rollout on track. Implemented user guides and ran training sessions to on-board all new users and ensure the continued smooth running of editorial workflows and process moving into the BAU phase. Also managed delivery of a nearshore development team in Bulgaria. Responsibilities- Documentation of data flows and business processes- Liaising with business stakeholders to assess the impact and feasibility of change requests- Managing and resolving conflicting user requirements- Finalising requirements into user stories with acceptance criteria including NFR’s- Ownership of UAT for system enhancements

London, United Kingdom

Achievements• Streamlined delivery to create a better balance between features and bugs with a 3rd party provider• Took ownership of workshops to gain insight into As Is and ideal To Be design processes• Delivered a range of Level 3 and 4 business process diagrams to be used for system configurationResponsibilities• Capture business requirements and translate them into IT requirements• Leading workshops to elicit requirements or business processes for documentation• Writing functional specifications based on user requirements• Documentation of business processes (using techniques such as process mapping)• Production of content and presentation material for a range of internal audiences• Management of a 3rd party vendor

London, United Kingdom

Achievements• Standardisation of internal training processesResponsibilities• Systems training for new and existing staff of Gerber Technology’s Yunique PLM• 1st line support for inhouse staff using Yunique PLM• Backlog management for systems issues / bugs (document, report, test)