Tom Crow Email & Phone Number

Atherstone, Gb

Tamworth, England, United Kingdom

Selected to lead on the assessment and delivery of multiple strategic projects across our marketing and insights functions, including a global market segmentation and centralisation of creative production capabilities.

Tamworth, England, United Kingdom

Promoted to cover for maternity leave, leading the Global Customer Strategy function for ALDI South Group (7th largest retailer in the world), a team of 16 strategists, researchers and data analysts. Responsible for defining the global strategic direction for our online, marketing and customer services functions, as well as our growing portfolio of service offerings (e.g. Insurance). Key responsibilities included; mapping out the 1 to 5 year plan, assessing the feasibility and commercial / strategic benefits of new propositions and services, defining and tracking benefit realisation and ensuring full adoption of the strategy across countries.o Led the rewrite of the global strategy, developing a comprehensive set of strategic objectives and metrics to direct investment, inform prioritisation and support decision-making for the first timeo Led the socialisation and execution of the updated strategy, driving adoption across all countries in addition to our global product teams and global, cross-market Working Groups

Tamworth, England, United Kingdom

An internal strategy consulting role, leading a functional, cross-departmental project team of 8 to define the UK business’ long-term online strategy. Ratified at C-Suite level to shape subsequent design and implementation planning.o Led the creation of the UK business' long-term omnichannel strategy, delivering market assessments, proposition selection, financial modelling, capability assessments and roadmapso Regularly engaged at C-Suite level (COO / CTO) to promote understanding and secure approvals

Tamworth, England, United Kingdom

Hand-picked for a high-profile opportunity to design, deliver and subsequently optimise ALDI UK’s Click & Collect operation. Responsible end-to-end, including customer experience, operational performance, strategic direction and insights & analytics. Accountable for all operational levers in the Online P&L. o Led the design and build of the Click & Collect operation in just 17 weeks as part of the business' strategic response to the global pandemic o Launched the operation in over 200 stores across a four week period, attracting nationwide media coverageo Improved offsite NPS by over 150% since launcho Increased efficiency by over 220% since launch, resulting in market-leading operational performance within 12 months against competitors that have operated in the online channel for over 20 years

Birmingham, England, United Kingdom

Responsible for delivering exceptional commercial performance across 4 stores in central Birmingham, developing a team of 12 Store and Assistant Store Managers and designing and implementing effective operational processes. Responsible for a wider team of ~150 colleagues. o Developed people and process to deliver commercial turnaround of the Area, improving it from 24th (of 27), to 17th, to 7th YoYoYo Drove improved cost control culture across the area, reducing losses by 25% year on year whilst delivering on a turnover target of sub-15%o Merchandising Committee Chair, leading on all merchandising across a region of 100 stores, coordinating key changes and events to promote regional consistency, maximise sales and minimise losseso Mentor to Trainee Area Managers

Infantry Training Centre, Catterick

Managed the operations of a military training department, leading a specialist team of 5 junior managers. Planned, coordinated and delivered military training to 50 infantry recruits through six month lifecycles in a quality-driven environment. o Exceeded efficiency and output targets on all 3 training projects managed in current role, the only one of a wider peer group of 40 to achieve this feato Designed performance improvement measures to reduce wastage by 11% and exceed expected output by 13% on final iterationo Consulted on the Ministry of Defence's highest priority training exercise, advising a strategic Divisional Headquarters. Designed procedural changes to improve performance which were adopted as policyo Ranked 1st of 6 within direct peer group

2Nd Battalion, Mercian Regiment, Belfast

Responsible for the performance and daily operations of a team of over 30 personnel. Led on a number of projects in complex and uncertain environments, including operations in Afghanistan.o Selected to assume further responsibility as an Operations Manager, tasked with managing the daily operations of a unit of 100 personnelo Delivered a training package to over 10,000 personnel in Afghanistan. Led a team of 8 specialists, ensuring high-quality delivery to up to 250 personnel a dayo Assisted in complex engagements, including the planning phases of a major unit merger involving over 1500 personnel and a unit location move across countrieso Ranked 2nd of 9 within peer group

Royal Military Academy Sandhurst

Attended one of the world’s premier leadership institutions, completing the highly demanding Commissioning Couse. Gained significant experience of dealing with complexity under intense pressure, leading teams of ~30 and managing risk. o Graduated in the top third of an intake of over 250

Ba (Hons), History, 2:1 (69.2%, Top 10% Of Class)

Activities and Societies: Birmingham UOTC

A Levels

o History - A o Government and Politics - A o English - A o General Studies - A o Psychology (AS) - A