Thomas Dickinson Email & Phone Number

Buffalo, New York, United States

PROJECT & PRODUCT MANAGEMENT | BUSINESS PLANNING | LICENSED PRODUCT EXECUTIONPRODUCT MARKETING MANAGEMENT | PRODUCT DESIGN | REVENUE OPTIMIZATION• Lead all facets of project/product management initiatives to facilitate manufacturing and marketing of high-profile brands from design/prototype to finished products in alignment with brand/licensing requirements.• Proactively devise NFL on-field products for highly visible coaches and players from the NFL Draft to the Super Bowl with… Show more PROJECT & PRODUCT MANAGEMENT | BUSINESS PLANNING | LICENSED PRODUCT EXECUTIONPRODUCT MARKETING MANAGEMENT | PRODUCT DESIGN | REVENUE OPTIMIZATION• Lead all facets of project/product management initiatives to facilitate manufacturing and marketing of high-profile brands from design/prototype to finished products in alignment with brand/licensing requirements.• Proactively devise NFL on-field products for highly visible coaches and players from the NFL Draft to the Super Bowl with $150M+ revenue goal on a year-over-year basis.• Formulate robust and comprehensive business planning objectives for 2024, involving NFL-focused programs and licensing products to drive revenue growth and profitability.• Strategically coordinate with high-performing and talented cross-functional teams across sales, marketing, and legal departments to ensure seamless execution of licensed product initiatives across the organization.• Steer and direct end-to-end business planning and execution initiatives while overseeing product-focused engagements as a main point of contact, liaison, and conduit with the NFL.• Strategically collaborate with marketing teams to create comprehensive marketing and promotional strategies while driving product awareness and market visibility.• Conduct comprehensive market research and analysis to identify emerging trends while designing innovative products in alignment with consumer preferences and requirements.• Support end-to-end product development initiatives, involving improving existing products to enhance revenue stream for the organization.• Identify operational problems and propose differentiated solutions to achieve competitive advantages.• Collaborate cross-functionally with staff, management, and leadership to achieve strategic business objectives.• Ensure adequate resource allocation to optimize profitability and product quality. Show less

Buffalo, New York, United States

CONTRACT NEGOTIATIONS | MARKET SHARE OPTIMIZATION | DATA MANAGEMENTREVENUE FORECASTING | TREND ANALYSIS | BUSINESS GROWTH | EXPENSE REDUCTION• Steered high-profile professional and collegiate partnerships, including negotiating contracts with largest sports league properties across the world, encompassing MLB, NFL, NFL Combine, NBA, WNBA, MLS, US Soccer, Motorsports, and multiple collegiate institutions throughout the USA.• Provided insightful presentations to protect the… Show more CONTRACT NEGOTIATIONS | MARKET SHARE OPTIMIZATION | DATA MANAGEMENTREVENUE FORECASTING | TREND ANALYSIS | BUSINESS GROWTH | EXPENSE REDUCTION• Steered high-profile professional and collegiate partnerships, including negotiating contracts with largest sports league properties across the world, encompassing MLB, NFL, NFL Combine, NBA, WNBA, MLS, US Soccer, Motorsports, and multiple collegiate institutions throughout the USA.• Provided insightful presentations to protect the company from competitive entities while executing an array of effective strategies to retain market share with key clients and strengthen market positioning, including longevity, quick mobilization response, innovative designs, and premium product materials.• Led licensee portfolios’ data management and advertising strategies while producing $60M in annual revenue.• Oversaw apparel/accessories categories, including budget planning, revenue forecasting, and share outs with executive teams to ensure stakeholders remained updated on key licensing credentials and achievements.• Revamped business systems and processes to turn around and transform underperforming operations while driving organization-wide efficiency.• Ensured strict compliance and adherence with contract terms, including royalty rates, minimum guarantees, territorial rights, distribution channels, and product limitations.• Cultivated robust strategy to reduce royalties while building a foundation for success across sectors.• Devised and implemented SOPs for managing business processes and streamlining operations.• Worked with accounts and retailers to craft robust strategies for achieving target financial goals.• Coordinated with marketing, social media, and e-commerce teams to produce unified launch strategy.• Maintained updated knowledge of industry trends, business opportunities, and industry dynamics.• Built win-win relationships with external partners/internal sales personnel to achieve business goals. Show less

Buffalo, New York, United States

PROJECT COORDINATION | LEAGUE & FRANCHISE DEVELOPMENT | BRAND OPTIMIZATIONLICENSE REVENUE MANAGEMENT | LICENSE LAUNCH | GLOBAL BUSINESS DEVELOPMENT• Collaborated cross-functionally with sales, marketing, production, and logistics teams to coordinate special projects, promotions, and new launches from concept to execution, including spring and fall lines, championships, special events, and philanthropic causes, i.e., “Kick Childhood Cancer.”• Assumed oversight for U.S. revenue… Show more PROJECT COORDINATION | LEAGUE & FRANCHISE DEVELOPMENT | BRAND OPTIMIZATIONLICENSE REVENUE MANAGEMENT | LICENSE LAUNCH | GLOBAL BUSINESS DEVELOPMENT• Collaborated cross-functionally with sales, marketing, production, and logistics teams to coordinate special projects, promotions, and new launches from concept to execution, including spring and fall lines, championships, special events, and philanthropic causes, i.e., “Kick Childhood Cancer.”• Assumed oversight for U.S. revenue associated with licenses while driving NAM soccer revenue $6.6M+ as well as surpassed headwear revenue objectives 115% via holistic business strategies.• Steered new USL License launch, propelled annual revenue growth $200K+, and exceeded target 300%.• Served as a liaison and main point of contact between clients in the professional and international soccer sports industry, MLS, US Soccer, and United Soccer League (USL).• Strategically coordinated with global business development and license management team while overseeing international license revenue across North America.• Worked with league partnerships during trade shows, conferences, and venues regarding league/franchise development while ensuring alignment with trends in strategic marketing responses to drive brand exposure.• Supervised all facets of products and logos license management for the professional soccer industry.• Recognized for consistently exceeding minimum license royalty guarantees.• Crafted and executed strategic plans to achieve business unit objectives and drive overall company growth.• Led a high-performing and talented team while fostering a culture of collaboration and innovation.• Provided guidance and coaching to team members while enhancing individual and collective performance.• Conducted thorough market research and analysis to identify trends, opportunities, and threats.• Cultivated and maintained strong relationships with key clients and stakeholders to achieve business goals. Show less

Buffalo-Niagara Falls Area

GLOBAL LICENSE REVENUE MANAGEMENT | TEAM LEADERSHIP | PROTOTYPE DEVELOPMENTPROCUREMENT MANAGEMENT | PRODUCT MARKETING | PRODUCT DEVELOPMENT• Managed global license revenue across North America, involving McLaren F1 team while providing a solid base to establish and propel new annual revenue streams from $500K (2022) to $2.1M+ (2023).• Led up to 10 cross-functional teams, validating all phases of project management from design, prototype development, client approval, raw material… Show more GLOBAL LICENSE REVENUE MANAGEMENT | TEAM LEADERSHIP | PROTOTYPE DEVELOPMENTPROCUREMENT MANAGEMENT | PRODUCT MARKETING | PRODUCT DEVELOPMENT• Managed global license revenue across North America, involving McLaren F1 team while providing a solid base to establish and propel new annual revenue streams from $500K (2022) to $2.1M+ (2023).• Led up to 10 cross-functional teams, validating all phases of project management from design, prototype development, client approval, raw material procurement, and logistics while driving annual sales $5M.• Optimized client confidence for future contracted project initiatives, thus driving annual revenue 12.5% from $2.85M (2015) to $3.2M (2017) within highly competitive and challenging markets.• Established mutually beneficial and win-win relationships with up to (6) NASCAR teams by restoring trust in the company as well as rectifying design and product errors 90%+.• Performed as a main point of contact for valued clients in the Motorsports industry, involving NASCAR, IndyCar, General Motors/Chevrolet, and NHRA across the U.S.• Steered in-house graphic design department for innovative design in the production of exclusive lines of predominantly caps and headwear while ensuring alignment with client requirements.• Utilized social media platforms for product introduction, promotion, and marketing to drive sales.• Coordinated with the PR team for high-profile charitable events to build strategic partnerships.• Crafted robust business strategy to drive market share in professional motorsports license segment.• Worked with product development teams to launch motorsports-themed headwear and apparel collections.• Established key performance indicators (KPIs) to measure and improve business unit performance.• Implemented streamlined business processes and procedures to enhance operational efficiency/excellence.• Identified and addressed bottlenecks, thus improving business workflow and reducing costs. Show less

Buffalo/Niagara, New York Area

LICENSING ELEMENT MANAGEMENT | RETAIL MERCHANDISE MARKETINGMARKET THREAT ANALYSIS | HYBRID PRODUCT CATEGORY MANAGEMENTBRAND VISIBILITY OPTIMIZATION | SALES PERFORMANCE ANALYSIS• Negotiated win-win outcomes with licensing agencies and college administrators to secure headwear product category rights, encompassing individual royalty disbursement guarantees up to $125K on an annual basis.• Oversaw licensing elements from inception to brokering agreements while creating… Show more LICENSING ELEMENT MANAGEMENT | RETAIL MERCHANDISE MARKETINGMARKET THREAT ANALYSIS | HYBRID PRODUCT CATEGORY MANAGEMENTBRAND VISIBILITY OPTIMIZATION | SALES PERFORMANCE ANALYSIS• Negotiated win-win outcomes with licensing agencies and college administrators to secure headwear product category rights, encompassing individual royalty disbursement guarantees up to $125K on an annual basis.• Oversaw licensing elements from inception to brokering agreements while creating profitable spin-off projects —yielding $200K in sales in (6) months, along with establishing a lucrative revenue stream for the company.• Directed and steered the graphic design department for innovative design, involving exclusive lines of caps and headwear production in alignment with college requirements and specifications.• Consistently earned increased responsibilities and promotion based on performance excellence, contributions toward business growth, client relations, industry knowledge, and contract negotiations.• Served as a liaison between licensing department personnel in colleges and universities across the U.S.• Marketed retail merchandise via retailers nationwide while promoting branded insignias and logos.• Assessed market trends and patterns to identify opportunities and threats.• Spearheaded an unprecedented co-branded hybrid product category within professional and collegiate sports.• Built relationships with college licensors while ensuring compliance with licensing agreements.• Coordinated end-to-end marketing initiatives/promotional activities to enhance brand presence and visibility.• Analyzed sales performance and market feedback to optimize product assortment and drive revenue growth.• Steered high-performing cross-functional teams to ensure seamless coordination across departments. Show less

Buffalo/Niagara, New York Area

SALES REVENUE OPTIMIZATION | MARKETING & SALES OPERATIONS MANAGEMENTRESIDUAL INVENTORY MANAGEMENT | INVENTORY LIABILITY REDUCTIONVENDOR ENGAGEMENT | CATEGORY PLANNING | PRODUCT LAUNCH | SALES DATA ANALYSIS• Propelled sales revenue with Barnes and Noble 200% ($40K) from 2014 to 2015 while proposing blanket purchases directly via corporate office, along with distributing product uniformly to top collegiate retail stores.• Reduced stock inventory liability by collaborating with… Show more SALES REVENUE OPTIMIZATION | MARKETING & SALES OPERATIONS MANAGEMENTRESIDUAL INVENTORY MANAGEMENT | INVENTORY LIABILITY REDUCTIONVENDOR ENGAGEMENT | CATEGORY PLANNING | PRODUCT LAUNCH | SALES DATA ANALYSIS• Propelled sales revenue with Barnes and Noble 200% ($40K) from 2014 to 2015 while proposing blanket purchases directly via corporate office, along with distributing product uniformly to top collegiate retail stores.• Reduced stock inventory liability by collaborating with clients using Follett while requesting products via custom order and promoting methodology across a list of schools in an efficient and effective manner.• Managed end-to-end marketing and sales operations of the product category, including booking programs and initiatives while managing all aspects of stock and residual inventory.• Monitored and analyzed key performance indicators (KPIs) for assigned categories while providing regular and insightful reports to improve business performance, efficiency, and productivity.• Negotiated agreements with vendors to ensure mutually beneficial outcomes.• Developed and executed category plans to meet sales and profitability goals.• Collaborated with category managers to ensure execution of product assortments from concept to completion.• Facilitated product launches, including communication with teams across marketing, design, and production.• Analyzed sales data and performance metrics to provide insights and recommendations for improvement.• Implemented robust category management strategies to optimize product assortment and drive sales growth.• Executed inventory management strategies to reduce excess inventory and improve turnover rates.• Assisted in the creation of marketing materials, including product catalogs, presentations, and online content. Show less

Buffalo/Niagara, New York Area

CLIENT SUCCESS MANAGEMENT | VISUAL MERCHANDISINGCLIENT EXPERIENCE OPTIMIZATION | INVENTORY MANAGEMENT• Streamlined day-to-day store operations, supervising a talented and high-performing team of (7) direct reports and 50 indirect reports while providing leadership, oversight, and direction to enforce corporate SOPs, along with exceeding client expectations and driving sustainable annual sales revenue of up to $50M.• Analyzed sales data and market trends to identify opportunities… Show more CLIENT SUCCESS MANAGEMENT | VISUAL MERCHANDISINGCLIENT EXPERIENCE OPTIMIZATION | INVENTORY MANAGEMENT• Streamlined day-to-day store operations, supervising a talented and high-performing team of (7) direct reports and 50 indirect reports while providing leadership, oversight, and direction to enforce corporate SOPs, along with exceeding client expectations and driving sustainable annual sales revenue of up to $50M.• Analyzed sales data and market trends to identify opportunities for growth and expansion while implementing data-driven strategies to improve sales performance metrics.• Developed and implemented strategic sales plans to achieve and exceed annual revenue targets and goals.• Supported store personnel on all facets of inventory management activities to meet product demand.• Executed inventory management plans to reduce excess stock levels and minimize product expiration losses.• Evaluated and enhanced store promotions and visual merchandising to optimize overall client experience.• Proactively addressed and resolved client concerns in a prompt and effective manner.• Built strong relationships with key clients and partners, thus increasing client retention and repeat business.• Provided feedback to ensure continuous improvement and professional development of the sales team. Show less

SALES & SHIPPING DATA MANAGEMENT | CUSTOMER ORDER MANAGEMENTTRANSPORTATION COORDINATION | TEAM COLLABORATION• Produced comprehensive sales and shipping data on company spreadsheets regarding potential customers for sales representatives to analyze client requirements, needs, expectations, and specifications.• Strategically worked with branch offices and clients to maintain updated information with shipments in the database while eliminating potential order problems with… Show more SALES & SHIPPING DATA MANAGEMENT | CUSTOMER ORDER MANAGEMENTTRANSPORTATION COORDINATION | TEAM COLLABORATION• Produced comprehensive sales and shipping data on company spreadsheets regarding potential customers for sales representatives to analyze client requirements, needs, expectations, and specifications.• Strategically worked with branch offices and clients to maintain updated information with shipments in the database while eliminating potential order problems with precision and accuracy.• Provided exceptional customer service while addressing and resolving complex inquiries in a prompt manner.• Worked with carriers to ensure customer orders were delivered in a timely, efficient, and accurate manner.• Assisted logistics team to drive supply chain processes, including transportation and inventory management. Show less