Responsible for UK expansion of our Aurora Live network.

Built & managed marketing for Kiilto Ventures from scratch, including PR for its 10+ startups. • Led development of kiiltoventures.com, generating 40+ qualified inbound leads to boost deal flow• Created the 'Where to Innovate' series (drawing from 400+ discovery interviews) to help entrepreneurs create positive impact within the built environment sector• Drove 440k organic impressions for Kiilto LinkedIn pages in 2023, increasing annual engagement rate from 3 to 6%• Secured media coverage in BBC News, Dagens Industri, and Silicon Canals• Facilitated monthly employer branding workshops

Supported sustainability communications and employer branding w/ HR.- Led annual Baltic Sea Day PR campaign, securing partnership w/ the University of Helsinki Chemistry Club for beach cleanup - Hosted a 2-hour webinar on Cross-Laminated Timber (CLT), engaging 75 professionals w/ live polls and Q&A- Launched @Kiiltonians on Instagram to showcase employees, attracting 250+ followers

Started a community-driven movement to support the Nordic creative industries, bridging the gap between heritage brands and independent creatives. This not only helps brands stay culturally relevant but also gives emerging creatives the visibility they deserve.With the creative economy projected to grow by 40% by 2030—contributing 10% to global GDP and reshaping the future of work—I partnered with Ronny Eriksson to unite/showcase Nordic creative industry players, much like Slush revolutionized the startup ecosystem.Our shared vision: the “What’s Next? Festival,” planned for Summer 2025 in Helsinki.⚫️ Achievements ⚫️→ Piloted a 'House of Media' MVP for Katapult Future Fest ‘24 in Oslo, producing 140+ unique content pieces within 2 days and generating €10k in revenue → Organized & promoted in-person events, attracting 100+ attendees through social media/email campaigns → Grew a combined social media following of 1,1k on LinkedIn and Instagram (with 70 active members in a dedicated WhatsApp group) → Launched & co-hosted a podcast for YouTube/Spotify, securing a sponsorship with Open Creative House→ Collaborated with Co-Founder on www.newnordicway.com, business development strategies, pitch decks, sales and CRM (Notion) To learn more, visit www.newnordicway.com.

Small, but mighty blog on Finland @unFinnished

Conducted a lit review & 12 interviews w/ Futurice leadership and clients, including Stora Enso, YLE, Cargotec, Bosch, and DB Schenker, to explore data and AI's commercial applications in consultancy.Research Questions: Q1: What are the data and Al assets of the consultancy firm?Q2: How should the data and Al assets be delivered to clients to effectively scale and sustain?Q3: What are the current and potential firm and client benefits?My findings were used by my supervisor, Mika Ruokonen, as part of Futurice’s digital initiatives. Grade: 4/5

Awarded full tuition and a €9k stipend to receive a M.Sc. in International Marketing Management from LUT University as part the most widely recognized and prestigious international exchange program in the world - the Fulbright U.S. Student Program.

Content marketing, including blog posts, client testimonials and FAQs, for the law firm’s website.

I secured this internship through cold DMs. One response led to an opportunity, but the bigger challenge was relocating from Scranton, Pennsylvania, for an unpaid position.To make it happen, I applied for and was awarded a $4,000 stipend from the University of Scranton’s Royal Experience Internship Program to cover living and transportation costs.As a Partnership Services Intern, my responsibilities included:- Identifying, scheduling, and co-hosting interviews with inspirational athletes for the ‘Humans of HOKA’ campaign- Assisting in planning and executing partnership-related activities during IRONMAN events and tracking deliverables (e.g., social media campaign analytics)- Creating race recaps for internal communications and participant surveys for feedback for both IRONMAN and the Rock ‘n’ Roll Marathon Series- Prospecting up to 150 leads per week for the Sales team to generate expo revenueTo learn more, please visit www.ironman.com.

Keyword research and link building through guest blogging.

Totaled 3,200 miles (5,400 km) over 52 days, bike-camping across the United States via the Northern Tier route, from Seattle, Washington to Scranton, Pennsylvania.