I was successively promoted over the years to lead a team of 10, and up to 50 cross-functionally, with media and production budget oversight of $100M+. Some of the prominent accounts I oversaw included Old Spice, P&G Olympics, HP OMEN, Trolli, and Ancestry. In this role, I partnered with clients’ senior leaders and CMOs on brand strategy, creativity, and campaign development to drive strong business results, serving as the primary liaison between the company and agency in a client-facing capacity. Select highlights by brand:Old Spice - Led a cross-functional team of 30+ in pioneering brand strategy and creative development for Old Spice’s global presence across television, digital and social as well as brand and media partnerships. We earned the Gold Effie for Sustained Success in 2023 with Old Spice's "Men Have Skin Too" campaign. Our work helped propel Old Spice to achieve $1B in annual sales for the first time (2021). HP OMEN - Pitched and won a $2B+ Hewlett-Packard’s PC gaming brand (HP Omen) in 2019. Subsequently spearheaded a global campaign and unveiled a refreshed brand identity in partnership with W+K Shanghai.Procter & Gamble - Spearheaded brand strategy and creative evolution for P&G’s global campaigns during the Tokyo and Beijing Olympics, notably for the renowned "P&G Thank You Mom" initiative. Partnered with P&G's CMO to bring this campaign to fruition.Ancestry - Pitched and won the Ancestry brand revitalization project in 2023. Led the development of a new brand positioning and creative platform to modernize the brand and showcase the new product experience.

I led cross-functional teams of 40+, driving brand strategy and creative development across television, digital, social, and OOH for Coca-Cola, Diet Coke, Chrysler and Dodge. Select highlights by brand:Chrysler & Dodge - My team earned the Grand Effie for Advertising Effectiveness, four Cannes Gold Lions, and the 2011 Emmy Award for Best Commercial with the launch of Chrysler's "Imported from Detroit" campaign during Super Bowl 2011. After the launch, Chrysler sales more than tripled within one month and the Chrysler Group sales increased 44% from 2010.Coca-Cola & Diet Coke - For the Super Bowl 2016 integrated campaign, we realized $10M in additional sales at Wal-Mart by establishing a unique partnership with Postmates and leveraging a Snapchat collaboration with BMW MINI that garnered millions of impressions on Coca-Cola's social channels, underscoring its influence beyond a Super Bowl commercial. Other wins were helping Diet Coke surpass Pepsi as the #2 soft drink in the US, boosting Coke’s market share with teens (integrated “Secret Formula” campaign), and centralizing the in-house content creation across all @Coca-Cola social channels (Twitter, Snapchat, Facebook, Pinterest, and Instagram) with a unified content calendar and dashboard to execute platform-specific strategies.

When I rejoined W+K, I oversaw all aspects of Nike’s brand, basketball, football, and running category campaigns, ultimately progressing into the account director role, leading the strategic development and creative production for Nike brand and sport category initiatives. Select highlights included:We launched LeBron James’ first signature shoe, the Air Zoom Generation, followed by two seasons of “The LeBrons” integrated campaign that catapulted LeBron from athlete to pop culture icon. I helped lead the effort to solidify Nike’s position as the #1 football brand by orchestrating Nike “Football is Everything” and “Leave Nothing” campaigns. By bridging hip hop and basketball together, my team implemented the ground-breaking Air Force 25 integrated campaign, culminating in an MTV special celebrating the Air Force 1 and a Grammy-nominated track produced by Rick Rubin.

Brands: Amazon and Taco Bell

Brands: Sony Computer Entertainment and Handspring

Brand: Nike

Brand: Nike