Thomas Vaughan Email & Phone Number

Experienced President with a demonstrated history of working in the consumer services industry. Skilled in Sales, Direct Marketing, Membership Relations, Business Development, and Marketing Strategy. Hold executive responsibility for the Membership, Car Care, and Discounts product lines and reflecting matrixed responsibility for over 65% of total company revenue as well as the Marketing, Digital, and Data Science support areas. Work collaboratively with other senior executives to deliver on the vision of the CEO and Enterprise Key Performance Indicators.Leadership – Lead and advocate across all business lines for a four state territory. Represent the brand within the community and leverage professional relationships to build business opportunities. Highly involved in Association governance processes, including serving as the past Chairman of the Partnerships Subcommittee (formerly the Discounts Subcommittee), past Chairman of the Domain Name Task Force, current Chairman of the Membership Benefits Review Task Force, and collaborating as part of the Hertz, T-Mobile, and Credit Card negotiating teams.Strategy – Primary architect of the club’s 5-Year Strategic Plan covering 2020-2024. Built consensus among key internal stakeholders and the Board of Directors. The plan provides a framework for ongoing planning and quarterly updates to the Board of Directors.Growth – Deliver consistent top line and bottom line growth for the Membership, Car Care, and Discounts business lines for the full enterprise. Build and execute clear and effective strategic plans reflecting business needs and market conditions.Product Development – Executive lead for development of a joint venture designed to address needs for healthy senior aging, which will launch in 2021.Innovation – Established the framework for a dedicated Innovation unit, established an internal leader, and now acting as executive sponsor for multiple innovation initiatives. Recently hired the enterprise’s first Data Science & Machine Learning team to fully leverage a multi-year investment in an Enterprise Data Strategy.

Listed skills include Marketing, Marketing Strategy, Direct Marketing, Strategic Planning, and 25 others.