Thomas Parker Email & Phone Number

Luxembourg

Luxembourg

• Responsible for the management of the FAGE brand across core markets, reporting to the International Marketing Director.
• Ownership of the annual brand plan to achieve No.1 branded Plain and Greek/Greek Style Yoghurt in the UK
• Responsibility for key brand communications for core markets (including TV, Retail, Digital) and their adaption for local markets
• Ownership and development of the FAGE brand positioning, aligning the positioning across multiple markets to create brand consistency and support equity growth
• Market analysis and identification of new product opportunities, development of new ranges and launch plans to deliver growth
• Planning and implementation of qualitative and quantitative research studies, their analysis and identification and presentation of key insights in order to inform business development plans

London, England, United Kingdom

• Led the management and growth of Funkin Cocktails as a consumer brand.
• Development and launch of Nitro canned cocktails
• Creation and implementation of Funkin Cocktails brand essence, tone of voice and brand style to reposition Funkin from a on-trade into off-trade
• Planning and delivery of annual brand plans
• Led the development and implementation the communications digital strategy and delivery of a new DTC e-commerce platform
• Management of consumer marketing team, including: Assistant Brand Manager and Content Development Team

London, United Kingdom

• Responsible for development of communications activity across London Overground, DLR, London Trams and Accessibility to improve the reputation and belief that TfL continuously reinvest in the development and.
• Management and delivery of a through the line campaign with a £1.5m budget leading cross business functions to communicate the takeover of suburban rail routes, reinforcing the Mayor’s devolution story
• Development of annual plans to improve the reputation of TfL by reinforcing the longer term improvements being made to the network
• Through the interpretation of quantitative and qualitative research lead the development of a new strategic direction for accessibility messaging, leading to a 15% improvement in brand reputation

London

• Responsible for client relationships and delivery of communications campaigns across a range of key clients: William Grant & Sons – The Balvenie Cancer Research UK – Bobby Moore Fund (Bowel cancer research charity)
• Delivery of global campaign toolkits to support the release of new products to market
• Project management for an industry pioneering live stream online tasting
• Management of the creation, build and launch of the new Balvenie Whisky Feed mobile application
• Day to day growth, management and content creation for The Balvenie’s social media channels, growing the fan base from 10,000 to 120,000 over 2 years

Msc, Marketing And Management

Ba, Industrial Design

Education record