Responsible for:- Bilka.dk- Bilka C&C- Bilka Retail Media- FLOWR- PlantsByFLOWR

Leading various BESTSELLER brand projects- Mobile apps- CRM migration- Loyalty programmesBESTSELLER apps Product OwnershipCustomer Relation Management- Leading CRM development roadmap- Prioritizing development with long-term vision in view- Project responsible: Replacement of CRM and MA systemMobile apps- Leading the app development roadmap- Product RoadmappingDefining and championing the long-term product vision for our app portfolio, aligning it with the company's strategic objectives.- User-Centered Design: Advocating for user-centric design principles and working closely with UI/UX teams to deliver exceptional user experiences.Cross-functional Collaboration- Stakeholder Engagement: Cultivating strong relationships with cross-functional teams, including designers, developers, QA engineers, and executives, to ensure seamless collaboration and shared understanding of product goals.Data-Driven Decision Making- KPI Definition: Establishing key performance indicators (KPIs) and regularly analyzing app performance data to iterate and optimize products for maximum impact.

Projects- Integration of føtex Køb&Hent to føtex groceries (hjem.foetex.dk)- Project management- Roadmapping- Stakeholder management- Hypothesis driven problem solving

Managing and leading various digital Bilka eCommerce projects with cross-functional internal teams. I am working on projects from start-up to go-live and burn-in.Bilka & BR E-commerce- Managing week-by-week performance and ongoing improvements- Collaborating with and setting the direction for various cross-functional teams including UX/CRO, SEO, SoMe, Paid, SEO, Marketing teams and Trade Managers- Responsible for planning and executing digital development activities- Responsible for maintaining and growing Bilka.dk's market position- Build omnichannel activities both online and offline- Responsible for all Bilka.dk eCommerce activities and channels including KPI's- Daily operation and optimizationProject lead on Salling Group's online Black Friday campaign 2019 + 2020 + 2021Project Lead, BilkaMadudafHuset, BilkaJob, BilkaRepair & BilkaLocalOutlet- Project scoping, development and management- Sprint prioritizing- Responsible for BilkaMUH digital marketing budget

Managing and leading various digital Bilka eCommerce projects with cross-functional internal teams. I am working projects from start-up to go-live and burn-in.Project Lead, BilkaToGo:- Digital Project Management- Concept development- Prioritizing- Analysis and reporting- Google Ads- Campaign planning and budgeting

• Developed tailor made strategies and sustainable workout and nutrition plans for clients to enable and empower them to reach their goalso Keep clients motivated, engaged and committed throughout the full process• Maintained a very disciplined, structured and proactive approach in order to ensure client satisfaction and business growth • Constantly developed the business through generating new leads, sales talks and on-going marketing • Built a strong personal brand on social media by engaging followers through content crea-tion and curation (primarily through my blog, ThomasMoberg.dk)• Built a loyal client database; fully booked in less than six months with more than three months waiting list

- Operational responsibility for all digital projects and channels- Operational responsibility for all E-commerce activities- Responsible for communicating the PanzerGlass™ brand across channels- Working to secure a strong link between the PanzerGlass™ brand and product online - Ensuring engaging and innovative brand presence online- Supporting the PanzerGlass employer branding effort- Coordinating internal and external stakeholders; campaign team, photographers, copywriters, agencies, bloggers etc.Social Media- Responsible for budget and management of advertising on Social Media (Facebook, LinkedIn, Instagram, Mailchimp, Google+, Twitter, Bing, WhatsApp!)- Responsible for all PanzerGlass Social Media Campaigns- Influencer Marketing strategy responsible- Development and implementation of content for all online channels- Supporting local markets with digital guidelines- Responsible for on-boarding colleagues and external partners to PanzerGlass' digital platforms worldwide- Komfo + Falcon super-user- Continuous growing our community/fan-base. Over the 1.5 years, I have been responsible for the following results:- Facebook: From 24.000 to 330.000 fans - Instagram: From 689 to 4.879 followers (not a company priority)- YouTube: From 1.102 to 1.770 subscribers organically- LinkedIn: From 2.500 to 3.700 followers organicallyWeb- Daily management of SEO- Daily management of SEM- Daily management of website CMS (Wordpress)

- Responsible for communicating the PanzerGlass brand across all relevant platforms and channels - written, video, image wise etc.- Prioritize relevant messages across marketing channels based on an omnichannel approach- Community management and development across all channels- Project management and daily handling of PanzerGlass e-learning- Daily handling of SEO- Daily handling of SEM- Daily management of Social Media advertising (Instagram, Facebook, Quora, Twitter, LinkedIn etc.)- Planning and developing of content for all PanzerGlass channels in accordance with the company's tone of voice- Cooperation with internal and external stakeholders - campaign team, sales, photographers, copywriters, bureaus, influencers etc.- Responsible for PanzerGlass' e-mail marketing- Daily website management (CMS: Wordpress)- Campaign follow up - both locally and globally

 Responsible for all internal and external communication including development and execu-tion of marketing strategy on social media (primarily Facebook and Instagram)• Results: More than 10% more followers on both Facebook and Instagram and notably higher engagement on both platforms• Emphasis on content curation and content creation• Seeking out members and employees actively to gather and create original con-tent Responsible for maintaining and updating home page and Facebook – emphasis on SEO Responsible for purchasing and acting contact person for distributors, partners and mem-bers

- Social media management- Concept Development- CMS- Branding- Competitionswww.fitnessopskrifter.dkhttp://www.facebook.com/Fitnessopskrifterdk

- Project management- Concept Development- Article writing- Customer contact- Proof reading

• Responsible for curating and producing content for newsletters in several networks in The Danish Export Association (DEA) to create awareness of DEA’s many offers and to promote members across networks Communicate and translate technical material within mining, health and food technology, the maritime area and wind energy to non-industry audience and member companies Accountable for DEA’s home page (CMS: Umbraco) and LinkedIn up-to-date to increase the company’s presence online through sharing of knowledge and relevant content • Press releases and articles to political channels, web and printo https://goo.gl/zvNV1m Responsible for DEA’s video strategy and productiono https://goo.gl/WZjXAn

- Marketing- Video editing- Article writing

- Services and sales- Customer support- IT-supportFor Proshop.dk, Happii.dk, Merlin.dk and Expert.dk

Writing articles about gadgets, games, technology, music and more. Reviews and Previews.

- Sales- Service- In-store decor

Sales assistant in employee cantina

- Indgående telefon-, e-mail- og web-support- Ad hoc opgaver- Udgående opkald

- Phone support- Outgoing calls- In-going email and web support- Ad hoc tasks