• Lead and manage all aspects of Red Bulls Youth Player Programs Camps, Clinics, Tournament and Showcase events including planning, registration, on-site logistics, sponsorship activation, and more • Oversee the execution of 175+ programs for more than 15,000 players annually that include pro-pathway and international events• Oversee data collection and management of player KPIs, scouting reports, talent identification, and player placement within professional teams.• Maintain relationships and active coordination with corporate partners including partnership activations with partners such as Audi, Bayer, Wendy’s, Adidas, Honda, Apple, and others• Manage all business and program-related P&L. Specific focus on creating new revenue opportunities and managing costs • Work with Marketing Partnership and Sponsorship teams to cultivate and grow sponsorship revenue associated with player programs, both new and existing.• Work with Marketing and Digital Content teams to organize and optimize player program coverage and content across all media including web, TV, social, and print.

• Oversaw team of sales managers, leading the team to increase revenue by approximately 10%, or $1M, year-over-year (YoY) through creative research and marketing campaigns tailored to all demographic segments.• Led program management of more than 100 youth soccer organizations and 40,000 participants.• Accountable for daily operations and strategic initiatives that foster aspiring MLS soccer player development.• Responsible for youth player development, marketing, education, and recruitment, plus six regional player clubs, all of which drive revenue and profit.• Led a talent recruitment team to onboard and manage 150 front-line staff and 12 managers, including product managers, in five different departments throughout the company.• Implemented programs to promote health and safety standards and to maintain full compliance with state and local regulations.• Led strategic business planning, helping to improve operational quality and team effectiveness.• Maintained development plans and met target margins while overseeing and managing profits and losses (P&L) analyses.• Merged numerous technology platforms, creating a more centralized Enterprise Resource Planning (ERP) system and streamlined reporting capabilities, resulting in increased efficiency and related overall cost savings.• Collaborated with the IT department to migrate to a new email client, saving costs and improving communication efficiency.• Developed and managed partnerships with corporate partners Horizon BC/BS, Prudential, Bayer, and Adidas to advance strategic objectives and important deliverables.

• Restructured a partitioned client portfolio to produce streamlined products across all divisions, attaining 25% increased value across all partners.• Utilized unique, effective marketing campaign strategies, which produced revenue growth of 50%, resulting in an average of $1.2M per year.• Increased total web traffic by supporting a new website transfer and creating and administering a bespoke online, cloud-based database management tool.• Ensured that sales and operational reports were prepared accurately and on time to facilitate comprehensive analysis.• Built and nurtured important government and corporate alliances, helping to drive logistics, marketing, and sales results.• Orchestrated strategic planning for budgets and sales goals.• Restructured management and created track records of providing sustained development while challenging employees to exceed company standards.

Worked closely with senior executives at Nike, Sony, and the South Carolina Department of Tourism to launch innovative live experiences, retail marketing strategies and enterprise engagement to drive consumer awareness. Created methods to help companies better understand their brand purpose and demographic goals.

Directed customer facing resort programs & operations for this premiere operator of destination resorts and luxury adventure travel. Managed 20 staff members to drive all-time customer satisfaction highs.• Established well-defined operating procedures designed to optimize revenue and increase profit margins by using Lean Six Sigma methodologies. • Created innovative lodging packages that increase sales and customer satisfaction experiences by 20%