Tom Rich is an experienced marketing professional and qualitative researcher. Since founding his business in 1996, he has conducted hundreds of research projects encompassing thousands of focus groups, one-on-one interviews and online studies. Drawing on his many years in brand management, Tom takes an approach to his clients’ research needs that is simultaneously creative, strategic and pragmatic. In addition to his expertise in conventional, face-to-face qualitative research, Tom is well versed in online qualitative methodologies, including online focus groups and bulletin board studies. As there is much to be gained by doing research in the places where consumption happens and decisions are made, Tom has a great deal of experience in conducting research in homes, offices and retail environments. Tom also has also executed many studies in multiple countries. Tom is a recognized authority on retail strategy and shopper insights research. He has conducted over one thousand shop along interviews, and has given seminars to other researchers on best practices for conducting shopper insights research. Tom also believes that paying close attention to stimuli is essential to good research. As such, he gets deeply involved in the development of the concepts that are shown in the research he conducts. Tom has extensive experience in a broad range of industries, including: - Food and beverage - Technology - Telecommunications - HealthcareSpecialties: New product development, brand positioning, concept writing, creative dialogue techniques.Tom is a member of the Qualitative Research Consultants Association (QRCA), and currently serves as that organization's President. To learn more about Tom visit www.thomasmrich.com