Understanding customers expectations and constantly evolve to meet those are paramount for the long-term relevans of any business. I strongly believe that the majority of all businesses can improve significantly by becoming truly customer centric. But for this to happen, they need to understand that experience is not a destination but a constantly moving target. I focus on creating successful implementations of capabilities that improves the customer relationships. Experiences are build by constantly living up to the brand values and promise. It is not the strategy, but the ability to perform on a daily basis that makes the difference. I have significant experience with Customer Experience Management, CRM strategy formulation and implementation, customer service organisations, selection and implementation of CRM solutions