Thom Clifford Email & Phone Number

Tampa/St. Petersburg, Florida Area

Sales and Sporting Goods subject matter expert providing expertise and consultation to corporate clients.

Tampa/St. Petersburg, Florida Area

• Senior National Account Manager for one of industry's top retailers (2004 – 2014)
• Increased sales by 16% over previous year (2012 – 2013) in a challenging retail environment
• Drove a 10 year average annual sales volume of $20M successfully managing Men’s, Women’s and Kid’s business
• Effectively communicated retailers product and marketing needs leading to Reebok identifying account as a lead partner in Basketball and Running.
• Increased Classic business 200% by creating product assortments and marketing messages differentiating account from other retailers in the mall resulting in unique exclusive programs.
• Created an in-store brand presence with permanent wall space using specific images inspired by the accounts consumer.

Florida / Atlanta

• Managed retailers including Walt Disney World, AAFES, Athletes Foot corporate, Sports and Recreation, Bealls and Maas Brothers
• Pioneered Reebok at Walt Disney World building to an 80% market share in Athletic footwear and represented in 23 locations throughout the property.
• Created Castmember (Employee) Sales on property twice per year at Disney selling 4,000 pairs per weekend.
• Implemented Takeover promotions – Created a seasonal Reebok shop in the center of Disney Village Marketplace showcasing the Reebok brand to hundreds of thousands of International visitors.
• Attained a 65% market share for the brand, while becoming #1 in running shoe sales throughout AAFES (Army & Air Force Exchange Service). Instituted successful employee tents sales at key bases.