Vice President Of Marketing And Development
Hendricks Furniture Group
Directed corporate marketing program for company's multiple retail divisions throughout southeast: Thomasville, Drexel Heritage, Boyles, Norris, Classic. Built the company's public relations platform by transforming limited publicity opportunities into large-scale, national exposure (Extreme Makeover: Home Edition, Dr. Phil Show, NBC's Today Show, New York Times, USA Today). Served as national spokesperson, wrote releases, led all media relations. Created retail marketing programs to grow market share among the following segments: customer loyalty, new homeowner, interior design, and real estate developers. Wrote and produced content for web, broadcast, radio, video, print, training and point-of-sale materials. Designed and presented consumer seminars to build retail design business. Created positioning strategy and directed sales of company's private label brand. Developed additional revenue channel by selling design services to luxury-market developers.