Thuy Vu Email & Phone Number

Stockholm, Stockholm County, Sweden

Product Insights

Stockholm, Stockholm County, Sweden

In-app Purchase Analytics

Stockholm, Stockholm County, Sweden

• Lead TVG's market intelligence, including establishing a funding tracking process and creating proprietary reports on the HR & Talent Tech industry and the competition landscape to support investment strategy.• Manage investor relations including market intel newsletters, investor send-outs, and thought leader articles.

Stockholm, Stockholm County, Sweden

• Collaborate with the group’s core team and the C-level to strategize and drive weekly actionable analyses that support strategic venture development & investment decisions.• Identify, source, and evaluate new investment opportunities within Europe and in North America.

Stockholm, Stockholm County, Sweden

Assisting the faculty for a project on digital transformation and AI.Supervisor: Pär Åhlström (https://www.hhs.se/en/education/mba/our-mba/people/peoples-profiles/par-ahlstrom/) and Erik Wetter (https://www.hhs.se/en/persons/w/wetter-erik/)

Vietnam

• Provided recommendations for the brand’s marketing and eCommerce campaigns to promote clients’ new products and increase traffic or conversion on Shopee platform.• Oversaw merchandising direction and placement of products featured on home, landing, and catalog pages on Shopee platform; as well as categorizing products within navigation structure.• Leveraged web analytics to understand performance of and customer interaction with site content, such as categories, featured placements (including promotions/sales) and general online shopping experiences to identify business opportunities and risks.• Collaborated with cross-functional teams and external stakeholders to merchandise new product, launch new selection on Shopee daily and identify new procedures or efficiencies.• Identified opportunities based on deep data analysis of market trends, competitive landscape, and historical performance and provided recommendations to improve sales and margin, using SQL, Tableau and PowerBI. • Played a key role in driving 360-degree marketing campaigns for over 20 blue-chip FMCG global clients (accounting for ca. 35% of share value of FMCG on Shopee), achieving consistent growth of double-digits on the platform. Established a region-wide initiative between Shopee and P&G regional, and managed 2 super brand campaigns across local cross-functional and regional teams of over 70 stakeholders, achieving $1 million in sales.

Hanoi

• Coordinated with the product team to conceptualize new mobile applications and feature releases, develop a go-to-market strategy, design marketing materials, manage performance metrics and initiate community activities on Shopify and Atlassian marketplaces.• Created structured digital online marketing campaigns including up-selling, cross-selling, SEO, SEM, email & mobile marketing and using CRM tools such as MailChimp, MixPanel, ModeAnalytics & Hotjar to drive new users and retain customers, doubling monthly conversion rate with $0 marketing cost.• Optimized online marketing campaigns and conversion funnels by developing A/B tests, customer cohort targeting and messaging accordingly

Hanoi

(Promoted)• Developed branding and communication plans to materialize branding strategy, oversaw branding campaign implementation and provided strategic input in creative process, ensuring that deliverables ladder back to the overall strategic vision, doubling brand equity in 3 months.• Defined the opportunities, insights, and frameworks for the in-house creative team to act on that result in increased awareness, growth, and engagement for the brand Uber Vietnam.• Supervised campaign development to drive brand presence across platforms and channels including push notifications, in-app messaging, email, paid and organic remarketing.• Led internal strategic team, supervised 4 external partners to implement 14 campaigns across channels. One of the biggest campaigns ranked top 10 on Youtube Vietnam in 2017.• Consulted the regional Marketing team and local cross-functional teams to drive region-centric initiatives such as Integrated Marketing Campaign or new product launch.

Hanoi, Vietnam

• Played a key role in establishing and growing user base of Uber’s new scooter-sharing product (uberMOTO) in the first year of its market establishment: Researched, strategized, conceptualized product launch, & educated users.• Designed and delivered end-to-end market research to identify growth opportunities, including primary in-house data from field market research, focus group discussions, and in-depth interviews.• Led and coordinated the launch of branding campaigns for the new product uberMOTO from ideation experimentation, to scaling, measuring, and iterating. Managed a team of 40 stakeholders to implement 2 roadshows, improving brand awareness nationwide by 40%.• Used SQL to extract data and built up a CRM process with A/B tested promotional weekly campaigns, rolled out and supervised implementation of communication plan across channels including push notifications, in-app messaging, email, paid and organic remarketing, increasing uberMOTO's weekly active rider base by 25%.

Master'S Degree, Business And Management

• President's List Award 20212 - Graduated as Top 10% of Class • Karl-Erik Wärneryd award for Best MSc thesis - Business & Management •.

Bachelor'S Degree, Finance And Banking

Activities and Societies: - Class Representative - Human Resources Club | Member of Jobs and External Affairs Department