Thuy Vu Email & Phone Number

Stockholm, Stockholm County, Sweden

Product Insights

Stockholm, Stockholm County, Sweden

In-app Purchase Analytics

Stockholm, Stockholm County, Sweden

• Lead TVG's market intelligence, including establishing a funding tracking process and creating proprietary reports on the HR & Talent Tech industry and the competition landscape to support investment strategy.
• Manage investor relations including market intel newsletters, investor send-outs, and thought leader articles.

Stockholm, Stockholm County, Sweden

• Collaborate with the group’s core team and the C-level to strategize and drive weekly actionable analyses that support strategic venture development & investment decisions.
• Identify, source, and evaluate new investment opportunities within Europe and in North America.

Stockholm, Stockholm County, Sweden

Assisting the faculty for a project on digital transformation and AI.Supervisor: Pär Åhlström (https://www.hhs.se/en/education/mba/our-mba/people/peoples-profiles/par-ahlstrom/) and Erik Wetter (https://www.hhs.se/en/persons/w/wetter-erik/)

Vietnam

• Provided recommendations for the brand’s marketing and eCommerce campaigns to promote clients’ new products and increase traffic or conversion on Shopee platform.
• Oversaw merchandising direction and placement of products featured on home, landing, and catalog pages on Shopee platform; as well as categorizing products within navigation structure.
• Leveraged web analytics to understand performance of and customer interaction with site content, such as categories, featured placements (including promotions/sales) and general online shopping experiences to identify.
• Collaborated with cross-functional teams and external stakeholders to merchandise new product, launch new selection on Shopee daily and identify new procedures or efficiencies.
• Identified opportunities based on deep data analysis of market trends, competitive landscape, and historical performance and provided recommendations to improve sales and margin, using SQL, Tableau and PowerBI.
• Played a key role in driving 360-degree marketing campaigns for over 20 blue-chip FMCG global clients (accounting for ca. 35% of share value of FMCG on Shopee), achieving consistent growth of double-digits on the.

Hanoi

• Coordinated with the product team to conceptualize new mobile applications and feature releases, develop a go-to-market strategy, design marketing materials, manage performance metrics and initiate community activities.
• Created structured digital online marketing campaigns including up-selling, cross-selling, SEO, SEM, email & mobile marketing and using CRM tools such as MailChimp, MixPanel, ModeAnalytics & Hotjar to drive new users.
• Optimized online marketing campaigns and conversion funnels by developing A/B tests, customer cohort targeting and messaging accordingly

Hanoi

• (Promoted)
• Developed branding and communication plans to materialize branding strategy, oversaw branding campaign implementation and provided strategic input in creative process, ensuring that deliverables ladder back to the.
• Defined the opportunities, insights, and frameworks for the in-house creative team to act on that result in increased awareness, growth, and engagement for the brand Uber Vietnam.
• Supervised campaign development to drive brand presence across platforms and channels including push notifications, in-app messaging, email, paid and organic remarketing.
• Led internal strategic team, supervised 4 external partners to implement 14 campaigns across channels. One of the biggest campaigns ranked top 10 on Youtube Vietnam in 2017.
• Consulted the regional Marketing team and local cross-functional teams to drive region-centric initiatives such as Integrated Marketing Campaign or new product launch.

Hanoi, Vietnam

• Played a key role in establishing and growing user base of Uber’s new scooter-sharing product (uberMOTO) in the first year of its market establishment: Researched, strategized, conceptualized product launch, & educated.
• Designed and delivered end-to-end market research to identify growth opportunities, including primary in-house data from field market research, focus group discussions, and in-depth interviews.
• Led and coordinated the launch of branding campaigns for the new product uberMOTO from ideation experimentation, to scaling, measuring, and iterating. Managed a team of 40 stakeholders to implement 2 roadshows.
• Used SQL to extract data and built up a CRM process with A/B tested promotional weekly campaigns, rolled out and supervised implementation of communication plan across channels including push notifications, in-app.

Master'S Degree, Business And Management

• President's List Award 20212 - Graduated as Top 10% of Class • Karl-Erik Wärneryd award for Best MSc thesis - Business & Management •.

Bachelor'S Degree, Finance And Banking

Activities and Societies: - Class Representative - Human Resources Club | Member of Jobs and External Affairs Department