Thy Tran Email and Phone Number
Experienced marketing field with a demonstrated history of working in brand management, trade activities, events...Energetic, quick adaptation and hard working that are some words people think about me.
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Product Marketing ManagerPuratos Grand-Place IndochinaHo Chi Minh City, Vietnam -
Product Marketing ManagerPuratos Grand-Place Indochina Mar 2022 - PresentHo Chi Minh City, Vietnam🍰 Product portfolio management (Chocolate & Patisseries Materials) - Be responsible for evaluating performance, identifying opportunities & balancing the product mix among strategic buckets to achieve the target and profitability. - Building a strong sales story telling & product positioning through out MKT plan.🎂 New product development - Collecting market information & understanding customer requirements to develop new or innovation products in conjunction with RD team. - Planning, execute new products launching activities with cost efficiency together with sales team.🧁 Managing MKT activities by Channels - Developing strategy for each channel such as price, promotion, packaging design, sales materials, communication ideas, new recipes. - Sharing about market & consumers trends, suggestion new applications (selling ideas) at festive seasons like Christmas, New year... - Cooperating with customers to implement new products introduction activities (KOL's review, sampling, events, incentive display programs, cake/chocolate training class...)🍫 Sustainability development communication (Cacao-Trace program) - Combination with brand & communication manager operating workshops, events, cacao farm & factory tours, face to face customer meetings to communicate about Cacao-Trace that is a sustainable module with the purposes are sharing bonus for farmers, caring for earth and community. -
Assistant Brand ManagerAnnam Group Aug 2018 - Jun 2021Phường Thảo Điền, Ho Chi Minh City, Vietnam- Planning MKT activities at main distribution channels (MT & GT) to achieve commercial objectives as well as increasing brand awareness.- Allocate and manage A&P budget to make sure all plans were implemented with cost efficiency.- Closely working with other departments for brand growth strategy, monthly promotion plan, sales forecast, new products listing...- Be in charge of programs (BTL) that support directly in- stores volume such as sampling, display, activation, event.- Cooperate with agency to build media plan (ATL): TVC Ads, print ads, digital, PR, OOH. -
Marketing ExecutiveHisamitsu Pharmaceutical Co., Inc. Sep 2014 - Sep 2017Quận 3, Ho Chi Minh City, Vietnam- Planning and executing for giving sample and POSM display programs at retail chain that push sales off take and improve brand image.- Supporting to branding activities as: TVC production, sponsorship, workshops, events...- Responsible for concept of yearly customer party from Middle to South area in order to emphasize brand characteristics and enhance relationships.- POSM & promotion gifts production, delivery and control stock.- Follow, analyze and evaluate monthly sales results
Thy Tran Education Details
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Business Administration And Management, General
Frequently Asked Questions about Thy Tran
What company does Thy Tran work for?
Thy Tran works for Puratos Grand-Place Indochina
What is Thy Tran's role at the current company?
Thy Tran's current role is Product Marketing Manager.
What schools did Thy Tran attend?
Thy Tran attended Truòng Dai Hoc Dan Lap Van Lang.
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