🍰 Product portfolio management (Chocolate & Patisseries Materials) - Be responsible for evaluating performance, identifying opportunities & balancing the product mix among strategic buckets to achieve the target and profitability. - Building a strong sales story telling & product positioning through out MKT plan.🎂 New product development - Collecting market information & understanding customer requirements to develop new or innovation products in conjunction with RD team. - Planning, execute new products launching activities with cost efficiency together with sales team.🧁 Managing MKT activities by Channels - Developing strategy for each channel such as price, promotion, packaging design, sales materials, communication ideas, new recipes. - Sharing about market & consumers trends, suggestion new applications (selling ideas) at festive seasons like Christmas, New year... - Cooperating with customers to implement new products introduction activities (KOL's review, sampling, events, incentive display programs, cake/chocolate training class...)🍫 Sustainability development communication (Cacao-Trace program) - Combination with brand & communication manager operating workshops, events, cacao farm & factory tours, face to face customer meetings to communicate about Cacao-Trace that is a sustainable module with the purposes are sharing bonus for farmers, caring for earth and community.

- Planning MKT activities at main distribution channels (MT & GT) to achieve commercial objectives as well as increasing brand awareness.- Allocate and manage A&P budget to make sure all plans were implemented with cost efficiency.- Closely working with other departments for brand growth strategy, monthly promotion plan, sales forecast, new products listing...- Be in charge of programs (BTL) that support directly in- stores volume such as sampling, display, activation, event.- Cooperate with agency to build media plan (ATL): TVC Ads, print ads, digital, PR, OOH.

- Planning and executing for giving sample and POSM display programs at retail chain that push sales off take and improve brand image.- Supporting to branding activities as: TVC production, sponsorship, workshops, events...- Responsible for concept of yearly customer party from Middle to South area in order to emphasize brand characteristics and enhance relationships.- POSM & promotion gifts production, delivery and control stock.- Follow, analyze and evaluate monthly sales results