Tia Butts Email & Phone Number

United States

Overseeing public relations efforts for our Napa Valley luxury wine portfolio including Beringer Vineyards, Beaulieu Vineyard, Etude, Frank Family Vineyards, Hewitt, and Stags' Leap Winery.

Napa, California

Founded a boutique public relations agency offering integrated and strategic marketing and public relations planning and execution including brand strategy, media relations, messaging, media training, copywriting and new product launches. Clients included Bacigalupi Vineyards, Melka Estates, The Carlton Winemakers Studio, Napa Valley Vintners, Gloria.

Worldwide

Produced and hosted live, interactive, exclusive events with today’s most exciting tastemakers from food and beverage to film and technology.

Napa, CA

Responsible for developing and executing strategic brand marketing, social media & communications plans including budgeting, media training and press and trade activity for as many as five clients, many with multiple brands. Provide PR or marketing support on other agency clients. Oversee a team to ensure successful execution of campaigns and client.

Client lead at the agency for Diageo Chateau & Estate Wines, Constellation Wines U.S., St Supery, Skalli Family Wines Americas, Portfolio Winery, Freestone Vineyards, CIVL (Conseil Interprofessionnel des Vins du Langeudoc), Raymond Vineyards. Assist with marketing, PR and social media efforts on behalf of the Loire Valley Wine Bureau and Zonin U.S.A.

• Responsible for publicity for Robert Mondavi Winery, Franciscan and Mount Veeder Winery. Also responsible for press activity of the Robert Mondavi family, specifically founder Robert Mondavi and his wife Margrit Biever.
• Developed messaging for Robert Mondavi Winery and trained all winery spokespersons during the transition under Icon Estate wines to ensure smooth communications to media about the Robert Mondavi Winery brand.
• Worked with the Consul General of France in San Francisco and his staff to arrange for the presentation of the Legion of Honor Award to Robert Mondavi, one of France’s highest honors, including all publicity and event.

• Responsible for press activity of the world’s most visible wine brands and, previously, the company’s founding wine family, including Robert Mondavi, Michael Mondavi, and Timothy Mondavi. Acted as a spokesperson and.
• Negotiated and secured a contract with Ted Allen, food and wine television expert and star of Bravo’s Queer Eye for the Straight Guy, as a spokesperson for Robert Mondavi Private Selection.
• Successfully launched Woodbridge Select Vineyard Series wines and Woodbridge 187 ml. minis.
• Directed media campaign for Margrit Biever Mondavi and Robert Mondavi Winery Executive Chef Annie Roberts’ cookbook, Annie & Margrit, released in May 2003.
• Developed and executed a U.S. media trip to the company’s joint venture wineries in Chile.

• Assisted Vice President of Public Relations in creating hundreds of millions of targeted consumer impressions annually through publicity for the company and its wines. Managed company public relations services.
• Helped to launch the company’s Golden Vine Winery, a multi-faceted wine retail and dining experience at the new Disney’s California Adventure™ in 2001, by creating a winery press kit and managing media activities with.

• City of Clovis Community Seat Belt Campaign Director Worked as a private contractor for the non-profit organization Safer New Mexico Now and coordinated with city police to promote safety belt use and awareness through.
• Raised safety belt use rates in Clovis 9% and contributed to the rise in overall rates in New Mexico, making it the number one state in safety belt usage in the country.

• Created award-winning radio newscasts weekly. Brainstormed ideas, conducted interviews, wrote and edited news stories, performed live newscasts and special reports, supervised one reporter, wrote promotional ads and.
• Personally negotiated an interview with then U.S. Vice President Dan Quayle and then a follow up interview with the opposing candidate, United States Vice President Al Gore, which garnered acclaim from the Associated.
• Researched and compiled data from county records that uncovered millions of dollars in lost county money and resulted in a criminal investigation. These stories garnered acclaim from the Associated Press and NMBA.