Tiffanie Corripio Email & Phone Number

Strategized and launched the influencer relations program, working closely with C-Suite leaders and Marketing VPs across all functions, including ABM, Event Marketing, Content Marketing, Brand Marketing, Analytics, Legal, and Sales, to drive qualified leads.• Established and maintained influencer relationships, organically growing the B2B influencer/speaker database by 233% YoY in the NA and EMEA, across various industries including HR, finance, business, wellness, and well-being at work.• Managed end-to-end integrated marketing campaigns, including budget, outreach, negotiation, contracting, scope of work, content management, and reporting KPIs to key stakeholders post-campaign • Owned influencer relations at Workhuman Live 2022 and 2023, increasing total influencer attendance by 150 percent YoY and influencers as speakers by 400 percent YoY, managing up to 25 influencer campaigns at all stages, including outreach, procurement, and campaign execution, exceeding the influencer registration goal by 20 percent.• Lead influencer campaign strategy, driving marketing qualified leads at HR/Tech events in NA and EMEA, including Unleash America, Unleash World, HR Tech, and SHRM.• Launched monthly newsletter, growing database by 150% in the first six months, driving 8 webinar registrations during the launch• Nurtured and maintained influencer relationships through planning and execution of quarterly networking events of up to 80 influencers, analysts, partners, and media in NA and EMEA, as well as implementing a monthly newsletter, virtual connection opportunities and mailers/gifts.

Miami, Florida, United States

Developed a data-driven content strategy, increasing traffic to Kalorik.com by 421% YoY, generating $3.4K total revenue.• Implemented company monthly newsletter generating $3,000 online sales during the first month.• Managed all stages of brand and influencer partnerships, including negotiation, creative brief, content management and reporting, generating 250K impressions and 18.4K engagements in 2021.• Produced high-quality content in-house, growing the social following organically by 347% and increasing overall impressions and engagements by 200% and 226% respectively YoY.• Implemented Instagram Reels strategy, increasing overall video views by 1.840% YoY. Launched TikTok, generating 9K impressions and 10K video views during the first month.• Created monthly and quarterly reports across all social platforms and Kalorik.com, leveraging Google Analytics data and keyword tool, SEM Rush, to optimize website SEO.• Managed paid/unpaid quarterly campaigns, leveraging 40 mid-tier and micro-influencers to support key product launches, with the support of influencer management tool, “Obviously:” managed relationship with the vendor.• Supported sales through SMS campaigns to the database over 31K, resulting in a 2.7% average conversion rate, generating a revenue of $2.9K; managed email marketing campaigns, with an average 2-4% open rate, depending on the campaign.

Miami/Fort Lauderdale Area

Implemented data-driven social media strategies for B2B and B2C clients including Wine & Spirits, Legal, Travel, Marketing, Healthcare/Beauty, and Education.• Facilitated results-based brand marketing campaign for Chopin Vodka and Dorda Liqueurs, growing the organic social media engagement rate by 29% YoY.• Supported the launch of Dorda Coconut with a private event of up to 30 Miami-based influencers, including event logistics, social media coverage, and pre/post-event mailers.• Launched social presence of Merz Institute of Advanced Aesthetics, increasing engagement rates by 3-8 percent MoM.• Executed paid media campaigns on Facebook and Instagram through Facebook Ads Manager to support top-performing social and influencer content.• Produced high-quality social media content, including copywriting, asset management, and post distribution, leveraging tools including Falcon, Later, and Iconosquare, depending on the client.

Owned social media strategy, working closely with Managers across all marketing and design functions, managing six client accounts, including Magellan Complete Care, University of Miami Health System, Miami City Ballet School, Chapman Partnership, Wellmax Medical Centers, including the rebranding of WOW MKTG.• Launched Magellan social media, managing grassroots campaign, #UnfoldMentalHealth, including live-social media coverage at monthly events across all Florida markets, increasing exponential member growth by 48%.• Supported digital media plan and content creation for the launch of Sylvester Comprehensive Cancer Center’s “#InPursuitOf Your Cure” campaign.• Conducted A/B testing on Facebook recruitment ads for Magellan Complete Care, Wellmax Medical Centers, WOW MKTG, and Miami City Ballet School.

Coral Gables, Florida

Created monthly editorial and content calendars, including strategy, content creation and reporting KPIs.• Monitored social engagement and curated opportunities for one-on-one brand engagement• Managed relationship with vendors, including Sprout, Hey Orca, and Hootsuite.

Bachelor'S Degree, Advertising

Coursework Toward Bachelor'S Degree, Advertising

Activities and Societies: Phi Theta Kappa Honor Society, 2011

Associate Of Arts (A.A.), Business Administration And Management, General

Education record

Activities and Societies: Business Honor Society 2009-2010