With over a decade in the luxury sector, Tiffany has crafted campaigns, brand identities, and in-store experiences for high-end brands like PRADA, MIUMIU, Valentino, Barneys New York, and Harvey Nichols. As Senior Visual Merchandiser for PRADA group in China, Tiffany independently managed all visual merchandising initiatives for 13 MIUMIU retail stores across Greater China while helping to launch 7 new retail flagship stores openings and guiding creative direction for product launches and in-store experiences across Greater China, including support for brand activations and fashion shows.Transitioning from fashion to hospitality design, Tiffany leverages her expertise in brand and consumer insights to transform client identities into powerful narratives on a wide-ranging variety of hospitality, residential, and retail projects for the studio. Now, as Head of Brand Creative at Joyce Wang Studio, Tiffany oversees digital, social, graphic, and design, as well as the studio’s public relations and brand image. She leads with a focus on storytelling, bespoke design, materiality, and strategic brand partnerships. Her global background and deep cross-cultural insight enrich each project, aligning with the studio’s values to create distinctive work for a prestigious international portfolio.