Tribury is collaborative marketing agency, transforming corporate perspectives and creating groundbreaking brand, advertising, and communication programs that engage new and emerging markets. Currently developing America's next great luxury brand. Stay tuned. I Promote progressive brands, products and companies through development of brand strategies, targeted marketing and sponsorship programs. Develop business partnerships, manage long-term client relationships and attract new… Show more Tribury is collaborative marketing agency, transforming corporate perspectives and creating groundbreaking brand, advertising, and communication programs that engage new and emerging markets. Currently developing America's next great luxury brand. Stay tuned. I Promote progressive brands, products and companies through development of brand strategies, targeted marketing and sponsorship programs. Develop business partnerships, manage long-term client relationships and attract new customers by leveraging key connections. Create and execute campaigns to strategically generate awareness and interest among targeted demographics. Recommend branding initiatives to promote positive public perception and to articulate product value. Analyze market data across sources and develop segmentation reports. Anticipate and capitalize on key market trends. Manage media relations, community outreach and social media to optimize coverage for campaigns and promotions. Craft compelling and consistent marketing messages for delivery across platforms. • Generated 7-figure company revenue through development of innovative targeting and engagement strategies for key clients. Developed marketing and sponsorship programs that were widely recognized in local and national media.• Identified LGBTQ fan base for an $88 billion, Fortune 50 company and aided growth from 2% to 15% product interest through consistent and demographic-targeted campaigns.• Served clients ranging from government relations firms, to travel giants to auto makers, including multiple Fortune 1000 companies. Show less

On-air talent and producer of a weekly, national broadcast. Develop program concepts, content, identify guests and research topics to ensure optimal listener experience and loyalty. Translate complex content into simple and strategic broadcast segments. Align and integrate show marketing and production activities. Create and sell brand engagement partnerships.• Delivered satellite radio’s first original programming dedicated to the world of Marketing and Business. Show ran for 7 years (2008… Show more On-air talent and producer of a weekly, national broadcast. Develop program concepts, content, identify guests and research topics to ensure optimal listener experience and loyalty. Translate complex content into simple and strategic broadcast segments. Align and integrate show marketing and production activities. Create and sell brand engagement partnerships.• Delivered satellite radio’s first original programming dedicated to the world of Marketing and Business. Show ran for 7 years (2008 to 2016) on Sirius XM, gleaning a 1.5MM listener following.• Successfully retained shows sponsors and large audience through network change from satellite radio to iTunes, SoundCloud, YouTube, Spotify and iHeartRadio for past 2+ years.• Developed loyal listener audience by providing value through entertainment, product spotlights and education. Achieved significant product placement success with 49% of show’s audience purchasing a featured product or service. Show less

Developed brand strategies, programs and objectives for advertising, sales, marketing, and products, ensuring alignment with global corporate targets. Oversaw plan execution for product introductions, promotions, communications and forecasting. Managed large national and regional advertising, media, and product launch budget. Identified and solidified partnership opportunities. Led cross-functional teams to define positioning, develop brands, optimize pricing, achieve financial objectives, and… Show more Developed brand strategies, programs and objectives for advertising, sales, marketing, and products, ensuring alignment with global corporate targets. Oversaw plan execution for product introductions, promotions, communications and forecasting. Managed large national and regional advertising, media, and product launch budget. Identified and solidified partnership opportunities. Led cross-functional teams to define positioning, develop brands, optimize pricing, achieve financial objectives, and expand reach across new and established channels.• Led integrated marketing campaigns for 15+ new product launch programs that fostered company turnaround, including introduction of Subaru Outback, Forester, and WRX and Tribeca.• Unified and enhanced regional and retail marketing, advertising and media strategies, contributing to year-over-year sales growth for 8-year period.• Pioneered and managed globally-benchmarked diversity and multicultural marketing programs.• Initiated industry exclusive marketing strategy targeting consumers by lifestyle rather than demographics. Delivered more efficient and effective use of media dollars. Influenced senior leadership to take calculated risk of being the first auto brand to use TV to market to LGBTQ consumers.• Represented company as Marketing Lead in Fuji Heavy Industries and General Motors Global Alliance. Selected for multiple internal committees and councils including: Global Executive Committee | Strategic Council (1 of 6 senior executive members), Job Evaluation Committee, Mentor Leadership Committee, and Diversity Committee. Show less