TIM HAUGHINBERRYWith 35-plus years of experience spanning every aspect of the hospitality, tobacco, and wine and spirits industries, the innovative entrepreneur formed Back Bar USA. In developing the full-service consulting and marketing agency Tim brings to the table his unparalleled vision and expertise in brand strategy, growth, and innovation. Tim got his start in Las Vegas, Nevada, his education and management career began during his hospitality studies at the University of Nevada, Las Vegas. He took his first key role with Southern Wine & Spirits, rising quickly as a young executive. Tim traded spirits for cigars in 2000 when he accepted a position as VP of on-premises distribution with CCC, (now Altadis USA). Tim completely revolutionized the distribution channel for premium cigars, leading to a historic increase in sales. Working closely with the well-known cigar brand Montecristo, ideas became reality and Tim left the company owning the brand’s trademark for alcohol licensing. Capitalizing on his experience and relationships, Tim developed the ultra-premium and internationally recognized Montecristo Rum. Montecristo received multiple awards, but most importantly, it gave Tim international sales experience from ideation to distribution and marketing. In 2008, BBBUSA was born and grew to become a Top 5 company in beverage consulting. Tims mission is to offer services that further develops brand marketing and growth within the beverage and hospitality industries. As an LGBTQ-owned business, Tim’s mission to put advocacy at the forefront by thoughtfully championing other diverse-owned brands, products, and services. Tim is himself a member of the LGBTQ community, serving as president of The Gay and Lesbian Chamber of Commerce Nevada (GLCCNV), which supports LGBTQ business owners by encouraging federal, state, and local implementation of pro-business, LGBTQ-inclusive policies. Tim has continued to support Nevada businesses by accepting a position on Nevada’s Commission on Tourism Recovery Committee. Tim is also involved locally with the UNLV Alumni Association and have supported the future business leaders of Las Vegas with the Back Bar USA Scholarship Program for students in the UNLV Hospitality Management Program.