Tim Ryan Email & Phone Number

Cincinnati, Ohio Area

• North American responsibility for one of KM/Compete’s largest global accounts leading a Boston-based implementation team through project design, management, analyses, and consultation based on complete and thorough.
• Exceeded financial thresholds for growth and profitability set for the account.
• Lead the analyses of digital consumer behavior for Procter & Gamble including: * Online Channel Effectiveness studies to evaluate brands and websites and to develop online growth and channel strategies that guide.
• Provided unique consumer-driven insights and actionable recommendations that extend brand loyalty and communications platforms to engage and otherwise activate the connection with P&G’s target consumers.

Cincinnati

• North American responsibility for GfK’s largest global account while leading two regional implementation teams through project design, management, analyses, and consultation based on complete and thorough understanding.
• Exceeded financial thresholds for growth and profitability for (8) straight years.
• Created a single scoring means for determining the departments, categories, and brands that key shopper segments use to define "value" and the financial impact of metric improvement.
• Developed a method for improving traditional line optimization that evaluates the products that drive consumer retailer selection for specific categories and most influence consumer value perception of a retailer and.
• Was instrumental in the re-design of Fabric & Home Care category, Paper, Pet, and Baby Care departments and participating sub-categories at P&G’s key customer accounts to better reflect the way their top 25% spenders.
• Drove the integration of both behavioral and attitudinal in-market results using a variety of qualitative and quantitative approaches in the U.S. and globally

• Successfully expanded the field services business model to exceed revenue and profitability thresholds.
• Significantly reduced call-center and team non-utilization by selling unused capacity to media tracking research providers – J.D. Power & Arbitron.
• Developed BAR – Behavior Activated Research for early brand evaluation powered by the Catalina Marketing’s database of more than 80 million households, covering 250+ million consumer transactions per week. The network.
• Lead a successful business franchise & team meeting financial and profitability thresholds annually in excess of $2MM.
• Established new client relationships based on the unique application of real-time behavioral tracking and early brand evaluation metrics to leading FMCG companies including Pfizer, Reckitt-Benckiser, Dannon, J&J.

Cincinnati, Ohio Area

• Responsible for the general management of Interviewing, Supervisory, and Systems & Technology staff for leading-edge and innovative MR applications
• Successfully converted 80+-station call center to Micro-computer & Automated dialing technology
• Responsibilities included client consulting, technology & research design, management of data collection and processing, presentation of results for future business opportunities.
• Additional responsibilities included strategic planning and new business development.