• North American responsibility for one of KM/Compete’s largest global accounts leading a Boston-based implementation team through project design, management, analyses, and consultation based on complete and thorough understanding of both industry and client business objectives.• Exceeded financial thresholds for growth and profitability set for the account. • Lead the analyses of digital consumer behavior for Procter & Gamble including: * Online Channel Effectiveness studies to evaluate brands and websites and to develop online growth and channel strategies that guide consumers towards deeper online marketing interactions. * Customized digital Path-to-Purchase Studies provifing a comprehensive view of the digital journey consumers take in their online shopping experience by evaluating Brand & retailer consideration, Search behavior (branded/generic) , resource engagement and other digital touch-points are tracked and analyzed in a holistic view. * In-market measurement of digital advertising to incorporate brand, behavioral and sales impact data into campaign optimization decisions by going beyond measurement of reach and viewability to uncover true impact of online campaigns and diagnose actual drivers of ad performance to help in future campaign planning.• Provided unique consumer-driven insights and actionable recommendations that extend brand loyalty and communications platforms to engage and otherwise activate the connection with P&G’s target consumers.

• North American responsibility for GfK’s largest global account while leading two regional implementation teams through project design, management, analyses, and consultation based on complete and thorough understanding of industry and client business objectives.• Exceeded financial thresholds for growth and profitability for (8) straight years. • Created a single scoring means for determining the departments, categories, and brands that key shopper segments use to define "value" and the financial impact of metric improvement.• Developed a method for improving traditional line optimization that evaluates the products that drive consumer retailer selection for specific categories and most influence consumer value perception of a retailer and store location.• Was instrumental in the re-design of Fabric & Home Care category, Paper, Pet, and Baby Care departments and participating sub-categories at P&G’s key customer accounts to better reflect the way their top 25% spenders and prime prospects prefer to shop. Our approach to optimizing the Pet department pricing and assortment resulted in 5% increase for both P&G and Wal-Mart with an overall increase in sales of $500MM in year one.• Drove the integration of both behavioral and attitudinal in-market results using a variety of qualitative and quantitative approaches in the U.S. and globally• Significantly Increased department sales as a result of optimized pricing and product assortment through a re-prioritization of SKU's, package sizes and right-pricing the existing line-up. • Assisted in the re-invention of the Oral Care category at Walmart to create a more sustainable win for shoppers, retailers, and brands by delivering step-change regimen shop-ability that produced measurable category growth and an increase in brand preference for P&G overall

• Successfully expanded the field services business model to exceed revenue and profitability thresholds. • Significantly reduced call-center and team non-utilization by selling unused capacity to media tracking research providers – J.D. Power & Arbitron. • Developed BAR – Behavior Activated Research for early brand evaluation powered by the Catalina Marketing’s database of more than 80 million households, covering 250+ million consumer transactions per week. The network exceeds 24,000 U .S. grocery, drug and mass merchandiser stores representing more than 185 retail chains nationwide• Lead a successful business franchise & team meeting financial and profitability thresholds annually in excess of $2MM.• Established new client relationships based on the unique application of real-time behavioral tracking and early brand evaluation metrics to leading FMCG companies including Pfizer, Reckitt-Benckiser, Dannon, J&J, Church & Dwight.

• Responsible for the general management of Interviewing, Supervisory, and Systems & Technology staff for leading-edge and innovative MR applications• Successfully converted 80+-station call center to Micro-computer & Automated dialing technology• Responsibilities included client consulting, technology & research design, management of data collection and processing, presentation of results for future business opportunities. • Additional responsibilities included strategic planning and new business development.