From the development of campaign strategy, to the production and delivery of campaigns elements across a range of digital media, I am responsible for the delivery of digital and content marketing initiatives to wholesale and institutional clients and prospects.

Responsible for the strategy, production, reporting and optimisation of thought-leadership content and social media amplification. In this role, my key objective was the delivery of campaigns that clearly and effectively demonstrate the Bank’s expertise across a range of industries to corporate and institutional level clients and prospects. In addition to supporting business marketing, I was responsible for the social and content marketing for three consumer segments; Wealth (Essential Super, Financial Planning, Insurance, Retirement), Youthsaver (Financial literacy) and Consumer Technology (E.g. CommBank App) marketing initiatives.Across the business, my stakeholders looked to me to ensure that the rapidly-evolving social and digital best practices, campaign learnings and audience insights were consolidated into deliverable campaign recommendations.

Reporting on digital trends, competitive landscape analysis and the delivery of data-driven insights drawn from internal and external sources to form local and international market digital strategies. Responsible for the delivery of new digital capabilities and partnerships to market and developing strong value propositions, supporting the overarching Digital Roadmap to drive business growth.

ANZ Global Network Marketing and Information marketing team member with responsibility for delivering B2C spend stimulation and coverage marketing campaigns for American Express merchants across above-the-line, digital, social, and segmented below-the-line channels. Responsibilities included managing internal stakeholders, external agencies, budgets and ensuring campaign compliance with applicable management policies and guidelines.

Woolworths Supermarket advertising agency account management team member. This role involved client and stakeholder management in the collaborative planning, development and execution of strategic brand campaign activity to drive loyalty and win back market share in a highly competitive market environment.

Worked as part of the Woolworths Supermarket advertising agency account management team. This role involved client and stakeholder management in a fast-paced, highly responsive environment for the development, planning and management of weekly retail TV, radio, press, catalogue and Point of Sale advertising nationally as well as local marketing initiatives.

Account service role across a range of charity, electronic and FMCG clients. Clients: Legacy, Australian Rainforest Foundation, Fred Hollows Foundation, Austcare, Sharp, Caroma Dorf, Ingham Turkey, AJC Royal Randwick.

Bronze Medalist at U23 World Championships 2003. Scholarship holder and University Blue at Sydney University.Scholarship holder at NSW Institute of Sport.New South Wales representative Youth VIII 2001, 2002.