Tim Anderson Email & Phone Number

Happy Valley, Or, Us

Led the commercial scanner business, managing P&L, product roadmap, pricing, channel programs, and demand generation. Increased market share by 25% in a competitive segment through strategic channel marketing and sales enablement.Developed a best-in-class partner program to enhance channel engagement. Created and executed demand generation strategies targeting end users, analysts, and channel partners, boosting product adoption. Defined product positioning and messaging to resonate with both customers and channel partners.Aligned product strategy with corporate goals, driving immediate results and long-term innovation. Successfully launched five platforms, overseeing the entire product lifecycle.Collaborated with global software teams to integrate market feedback, enhancing the award-winning Document Capture Pro software and aligning development roadmaps with customer needs. Managed third-party software partnerships to expand product capabilities.Established and monitored key performance metrics to drive data-informed decisions, optimizing product performance and channel programs. Mentored a team of product managers, ensuring alignment with business objectives and professional development.Fostered cross-functional collaboration among engineering, sales, and marketing to meet product milestones. Identified opportunities to improve products, pricing, and partner programs, leading initiatives that increased sales and competitiveness. Leveraged market intelligence to stay ahead of competitors and refine strategies based on customer buying behavior.

Portland, Oregon Area

Served as a core member of the product leadership team, driving product vision, growth strategy, and strategic planning in a high-growth enterprise B2B SaaS environment.Led metrics and analytics across the full customer lifecycle—covering lead generation, acquisition, retention, churn, and upsell—and built tools to improve conversion and retention metrics.Managed pricing and monetization strategy, optimizing revenue growth and customer lifetime value by developing pricing frameworks and KPIs based on market data analysis.Applied quantitative analysis and machine learning algorithms to forecast customer churn and acquisition trends, collaborating with product managers to conduct user testing that informed engineering changes aimed at improving retention.Developed comprehensive sales enablement tools with key messaging and positioning, leading to a reduction in Customer Acquisition Costs (CAC) and co-authoring a white paper with HBR Analytics, resulting in a 35% year-over-year increase in marketing leads.Established and led the corporate Project Management Office (PMO), standardizing project management processes and overseeing a team of project managers to ensure timely communications and project execution.Partnered with executive leadership to scenario-test objectives, set KPIs, and align strategic goals with investment planning.Managed relationships with industry analysts, driving increased participation in research and reports.

Vancouver, Wa

Led multiple global product management teams, driving market expansion for technologically advanced products in projection, aerospace, automotive, and military applications, including gallium arsenide IC chips, red lasers, and LCoS projection imaging chips. Developed go-to-market strategies for unique and innovative projector platform, identifying opportunities, defining customer requirements, establishing strategic direction, and building channel sales programs. Defined software requirements for Android based projection device.Conducted rigorous market research and modeling of various growth scenarios, analyzing market trends, and assessing competitive landscapes to inform corporate strategy and business planning decisions.

Led global promotion of 3LCD imaging technology, managing partnerships, press support, and sales enablement activities across APAC, EMEA, and US, coordinating with partners to create 3LCD sales tools and ensure consistent messaging. Recognized as subject matter expert on human vision and display image quality, contributing to international committees for developing new display metrology standards. Conducted competitive analysis of projection market to position 3LCD projectors against competing technologies, resulting in improved market perception and product positioning. Pioneered new performance metric for projection industry, improving product positioning and market clarity.

Managed product portfolio and four direct reports. Defined business models focusing on demand forecasting, margin analysis, pricing, and EOL transition planning to improve operational efficiency. Instituted portfolio management processes to optimize engineering resources while reaching portfolio objectives. Led local marketing managers in Wilsonville, Amsterdam, and Singapore in development of regional sales training and programs. Introduced four major projector platforms, transforming supplier base. Led product roadmap responsibility of branded projection, thin display products and service/integration solutions. Developed product positioning/messaging, pricing strategy, and forecasting guidelines.

Raleigh-Durham-Chapel Hill Area

Managed IBM’s 15-inch flat panel monitor portfolio, generating over $300 million in annual revenue, achieving 130% volume increase from 2001 to 2004 by guiding product marketing in Americas, Europe, and Asia. Launched four major platforms across multiple regions, exceeding revenue, and volume targets, while overseeing opportunity analysis, market segmentation, product requirements, portfolio planning, lifecycle management, supply / demand planning, and pricing.

Mba, Marketing

Activities and Societies: Beta Gamma Sigma honor society member. Concentrations in Marketing and Supply Chain Management.

Ba, Economics