I currently manage the Utilities and Insurance publishing team at Finder.com.au, one of Australia's leading comparison websites. My team of 5 direct reports (most with their own reports) is responsible for maintaining content and product updates for the insurance verticals (health, life, travel, home, pet and business insurance) and for utilities verticals including energy, mobile plans, broadband and online streaming.My team's responsibilities include optimising pages for SEO, content accuracy, as well as iteratively improving UX of the site. We optimise Finder comparison tables and other online products to increase conversion and work closely with product, partnerships and paid marketing teams to boost gross margin.

I am one of the panel of spokespeople relied on by Finder. This included speaking as an expert on financial, lifestyle, news events, and seasonal topics that are relevant to the audiences of Finder and our partner programs. I regularly appear on television and radio shows across Australia. I'm a regular interviewee on Channel 7's Sunrise, Channel 9's Today Show, as well as News programs on the SBS, ABC, Channel 7, Channel 9, and many regional news TV networks. I've also appeared on dozens of radio stations across Australia, including 3AW, 6PR, 5AA, 2GB, and multiple ABC regional stations. I've also been quoted in dozens of print publications across the country.

I've been a regular feature of the Finder YouTube channel, as well as featuring in Finder's online marketing creative. I consider this an extension of my role as spokesperson, but is a useful way to continue to use my previous skillset as a broadcaster.

In addition to continuing my previous role, this role I was also team lead for Finder's other insurance publishers and producers. Our team oversaw the success of Finder's Life, Pet, Home, Business and Travel insurance verticals.

In this role I was personally responsible for the running the publishing duties of the Health Insurance niche at Finder.com.au. This included creating a content and SEO strategy for the niche, liaising with Product teams to develop new product functionality, as well as optimising my pages for conversion and UX. I was also responsible for forecasting and reporting on revenue and gross margin for the vertical.

After several month of launching new verticals at Ratehub, I was promoted to manage Content and SEO Strategy. Home loans was the most established and successful of Ratehub's verticals, as it was more vertically integrated with the firm's in-house mortgage brokerage, Canwise.

Ratehub.ca is Canada's leading financial comparison website. I was brought on to launch the Life Insurance, Travel Insurance, and Telco products. My direct manager was primarily responsible for partner relationships, while I developed and executing the content and SEO strategy for the new verticals. This included the planning and execution of the strategy, as well as building out the web content.

Working for a few select clients, I help companies that need to communicate complex propositions to consumers and small to medium businesses. Most clients are mid-stage startups in fintech, gig economy, and mobility sectors.I'm responsible at various stages of the marketing cycle, but have a particular focus on: - Blog Content - Editorial/Ghostwriting - Email Newsletters - Drafting media releasesThis stage of my freelance career ended with the onset of covid-19, after which I focused mainly on my full-time work.

As a member of the marketing team I worked on closely on marketing strategy with the Marketing Director and CEO. With my journalism background, I also worked closely on broader communications strategy with our external PR agency, Andiron Group. I also liaised with our locations and transport planning team on communications to members about council consultations.I was responsible for GoGet’s content marketing strategy, including writing most of the blog content and most members emails and newsletters. I developed and executed the company’s social media strategy. I also co-authored a weekly internal email newsletter on the latest transit and urban planning industry news.Key tasks/achievements:- Through regular publishing of posts, I grew blog traffic by around 30 times (from an no insubstantial initial figure.- Developed a weekly ‘What’s On’ newsletter to increase usage. AB testing took 3 months, after which it was rolled out to all members, with strong open rates.- Wrote a regular monthly newsletter to deliver updates and offers.- Produced regular communications for member/council consultation, where members were urged to provide feedback to council.- Coordinated with our PR agency to maximise the impact of external media.

I worked for some time with the Special Broadcasting Service (SBS) in their St Leonards office in Sydney. I was responsible for sourcing, writing, and sub-editing radio news bulletins for the multi-lingual radio services across the SBS. I would write the bulletins in English ready for translation by program producers. I worked to tight hourly deadlines by myself, responsible for managing the timely gathering of news to file for producers. Along with my hourly bulletins, I was required to cut and produce multiple audio current affairs packages each shift, consisting of 3 to 5 minutes of audio featuring interview clips from news wires (eg AP, Reuters) and my own commentary. These were files in audio and text to language radio programs for translation and broadcast. I also uploaded them to the SBS podcast feed during each shift. I would also collaborate with online, social media and video reporters to distribute news stories across various online and multi-media channels.

- Launched a newly formatted cross media program - Q&A Extra - to continue the Q&A conversation after the ABC TV program, on radio and on Facebook Live.Other duties: - Collating and sub-editing half hourly radio news bulletins. - Booking, preparing and conducting live interviews. - Preparing and reading news bulletins and sports reports for national radio news coverage.

- Shifted a wide-reaching breakfast show to a news focused format, breaking and analysing daily stories from across the state. - Lead the creation and implementations of workflows to encourage collaboration between teams, freeing up resources for creative story-telling. - Lead the pursuit of innovative use of online media, providing feedback and advice to guide team members as needed. - Developed improved conventions in the technical production of on air content through superior technical knowledge, relied upon by colleagues for advice on expert use of audio technology.

- Launched a new locally produced talk morning program, ending 20 years of syndicated programming, boosting audience engagement and driving up advertising sales through an increased local presence. - Overhauled studio workflows and trained staff to enable voice-tracked shifts, extending our local programming until midnight seven days a week, simultaneously increasing our audience and freeing up resources for innovative, long terms projects. - Produced and launched a new audio imaging package from scratch including new news/weather/presenter ID's, show promos/openers etc, improving the sonic quality of programming. - As production manager I sourced a new audio production library and established relationship with outside voice over agencies for the first time, and produced audio style guides for a consistently superior product. Particular appreciated by paying clients, this led to more engaging in house production and increased revenue. - Enabled the station to sell and conduct more special event coverage through developing a new workflow and technical operation of multiple outside broadcast rigs, from a full multi-mic panel to minimal 'Slam-Pack' set-ups. This increased the perception of our community brand and increased listenership, as well as directly leading to increase of Outside Broadcasts package sales.