Trusted to solve high-profile, high-pressure and high-difficulty projects from national brand launches to retail tactical and activation. Available for freelance, open to the right FT role.As for the ‘why me’, what-sets-me-apart summary...Well, much like all of my top competitors, I’ve won awards both international and national; I’ve led national business – brand, retail, and 360/integrated; I’ve won pitches; worked for top agencies, both multinational and creative boutique, at home and abroad, on local business, and on global brands. These are the price of entry, to be honest.So what really sets me apart?I have a Commerce degree from Queen’s, and I'm the only ‘creative’ in the history of Queen’s Business School- as far as I know. This means I look at everything through an ROI and business-impact filter.I thrive on tough projects and difficult clients. The more demanding the client, and the more impossible the challenge, the more I delight in ferreting out elegant solutions. Call it a slight masochist streak, if you will.Oh, and I don’t wear black. I don’t even own any black clothes.Portfolio: https://www.instagram.com/td_oiloftrop/?hl=en