Led global corporate and brand communications—PR, social media, digital marketing, analyst relations, corporate communication, crisis management, and brand strategies. Spearheaded the development of Agora's global media relations strategy, synchronizing messaging across the Americas, EMEA, and APAC to ensure unified brand communication. Shares are traded at NASDAQ: API

I developed and socialized standards and operations still in place today and helped lay the foundation for Agora’s in-house agency, which continues to generate a significant percentage of company's external communications. Built and managed a global PR team, including pivotal roles such as Global PR Manager and Digital Marketing Manager, to enhance our worldwide communication. Collaborating with a diverse range of clients, from ecommerce to metaverse creators to social media companies, crafted content that cemented our thought leadership and secured high-impact media placements. (NASDAQ: API)

Covid Shortened Role: Led the development and execution of the company’s communications strategy, overseeing the creative vision for visual identity, brand messaging, and integrated campaigns to ensure consistent and impactful narratives across all market segments.Guided and empowered the communications and PR team, fostering a culture of creativity and innovation while driving cross-functional collaboration to maintain brand coherence and amplify the company’s presence in the market, ultimately achieving key business objectives.

Filling internal resource gaps, delivering communications strategies aligned with client goals and achieved measurable results. worked with various clients to design and execute communications strategies that restored corporate credibility and built strong brand loyalty. I provided expert account management and project leadership across multiple stakeholders, consistently delivering value-added services and programs on-time and within budget. My work included managing projects and events such as trade shows, news conferences, media tours, and grassroots branding initiatives. I also specialized in media relations across lifestyle, business, and technology sectors, as well as global product launches, crisis communications, and executive positioning, ensuring my clients’ brands were consistently represented with impactful and cohesive narratives.

With over 40,000 broadcasters, publishers, and other video-driven brands, JWP has built the SaaS video platform of choice for companies whose business relies on video.

Developed and implemented internal and external communication strategies that enhanced collaboration between digital marketing and HR, driving a 30% increase in employee engagement across multiple offices. Additionally, I proactively managed media relations, aligning PR with business objectives, establishing metrics for success, and achieving a 25% increase in high-impact media placements to support diverse company goals. I also orchestrated a global in-house PR program that positioned key executives as thought leaders, significantly enhancing media coverage with features in The Wall Street Journal, New York Times, Business Insider, Digiday, and Adweek, which resulted in a 40% increase in top-tier media visibility.

Crafted a targeted media strategy for B2B and B2C audiences, boosting downloads from 1M to 5M through effective media outreach across prominent outlets like TechCrunch, VentureBeat, The New York Times, Boston Globe, and the Associated Press.

Headed the Communications Department and spearheaded the company's content marketing and public relations efforts.

• Wrote and edited news articles for Gannett | USA TODAY and Advance Publications• Contributed to major publications like The NYTimes, The Economist, and CNN• Developed strong communication and research skills in a fast-paced news environment