● Authored roadmap and led consultative process to create new pastoral vision for the Archdiocese (mission statement, core values, and pastoral focus areas), now the touchstone for systemwide planning (chancery, parishes, schools, etc.). ● Recruited, established, and led new 15-person Archdiocesan Pastoral Council - a diverse group of lay women, men, and clergy who meet regularly with the Archbishop to provide pastoral consultation (31 meetings since August 2020). ● Promoted, hosted, and moderated 90 listening events to form pastoral council’s understanding of issues on the hearts and minds of the Church in W. WA. Participants included diverse Catholic communities (e.g.; African American, Native American, Vietnamese, and Hispanic), clergy, ministry leaders, and laypersons from both rural and urban parishes. ● Led all planning and execution for the diocesan phase of Pope’s global Synod on Synodality. Achieved over 90% parish participation, recruiting and training 500 volunteers who hosted over 1,000 sessions with 11,000 people. ● Authored mission formation training for all Chancery employees and new hires.

● Appointed to Board of Trustees by Archbishop Etienne in December of 2019. ● Executive Committee member and chair of Committee for Mission Development.

● Led conference operations between April 2019 - September 2019, during search for new Executive Director and lead up to 2019 Cornerstone Conference.● Developed strategy and oversaw execution of public policy communications on behalf of the Bishops of WA. Wrote press releases, statements, and regular newsletter articles. Provided testimony in legislative committees and recruited key witnesses. Results include unanimous passage of SSB 5514, which secures equitable communication and law enforcement services for non-public schools in lockdowns, evacuations, and other emergencies. ● Managed promotion and execution of WSCC’s 2019 Cornerstone Conference, a semi-annual event that features national speakers and draws ~1,000 attendees from across the state. ● Launched WACatholics.org and created an advocacy network growth strategy. Digital tactics increased social media following by 65%.

● Executed operational audit of 70 schools to unlock visibility into a decentralized system – the first step in a strategic effort to improve local financial practices and internal controls. Findings informed chancery cross-functional efforts to support school leadership and led to creation of a master operations calendar.● Led creation of budget analysis templates and revenue-expense planning tools to promote sound financial practices.● Consult with key stakeholders at challenged schools to generate turn-around action plans, allocate resources, and diminish reliance on subsidies.● Develop financial models to evaluate return on investment of potential growth strategies, including the construction of early learning centers for elementary schools and media buys to drive school enrollment. ● Launched first-ever Archdiocesan media campaign to drive awareness and consideration of Catholic schools with summer/fall 2017 pilot campaign.

● Founded Marketing Committee under the Archdiocesan School Board; routinely leverage committee of diverse non-profit and private sector talent for strategic insight into marketing planning, advertising efforts, and on-site operations. ● Conducted first-ever Archdiocesan consumer research regarding parental school choice – measured awareness of available offerings, target consumer biases, satisfaction of current families, and other choice factors for parents.● Authored 5-year strategic marketing plan for schools, calling for greater infrastructure development, brand alignment, and formal campaign to communicate the value of a Catholic education to target audiences in western WA. ● Developed and hosted enrollment best-practices workshops that provide professional development to school leaders and encourage inter-school knowledge sharing & collaboration.● Compiled comprehensive Workbook of recognized best practices to improve enrollment. The workbook has been used by Catholic schools across the country and featured in training outside of Seattle. ● Wrote grant to “Catholic Campaign for Human Development,” securing funding to hire dedicated Latino community outreach coordinator; efforts resulted in successful creation of Parent Ambassador Programs across four schools, driving increases in enrollment and in Latino community engagement.● Launched mycatholicschool.org website, designed to be a hub for prospective families considering education options.

● Dedicated Product Marketing Associate at 3M Specialty Display & Projection Business.● Developed business justification for commercialization of new 3M product. Identified target market size, determined strategic SKU assortment, created competitive pricing structure, and forecasted product life cycle.● Managed cross-functional relationships throughout New Product Introduction process with manufacturing, technical and communication teams to deliver strong value proposition to the consumer. ● Led external 3M vendors to evaluate customer insights and grow business in key vertical markets of healthcare, education and enterprise.

● Developed financial tradeoff analysis for potential sale of assets in a report to senior bank executives.● Built strategic communication plan to mitigate information gaps between corporate and branch offices, assuring streamlined communication regarding customer accounts and key stakeholders.● Led series of internal focus groups concerning management communication in the Affinity Credit Card Business. Employee feedback led to a new consolidated communications plan consistent with enterprise-wide initiatives.

● Led state lobbying efforts for 11 chambers of commerce in the Greater Seattle area; successfully promoted and defeated public policy initiatives by working cross-functionally with key stakeholders.● Collaborated with chamber executives and elected leadership to develop and implement policy objectives.● Planned, organized and executed numerous events including Legislative Breakfast with over 300 attendees.● Provided legislative updates to chamber members and authored articles for the monthly “Voice of Business”.● Organized regular and pertinent speaking events for the Public Affairs and Transportation Committees.

● Worked on-site with Microsoft Mobile Communications Business.● Launched internal newsletter to educate employees on devices and promote use of Windows Mobile Devices.● Managed new Enterprise Sales SharePoint team website and partnered with Senior Marketing Managers to develop site content. Efforts resulted in traffic increase from 300 to 7000+ hits in over 3 months.

● Provided client relations support during 2007 and 2008 Washington State Legislative Sessions. ● Proactively analyzed and dissected bills to identify upcoming legislation that could impact 30+ high profile business, trade organization and special interest group clients.● Gathered and distributed daily client updates on relevant bills and prepared week-end Bill Status Reports.

● Managed Washington State’s 6th Congressional District during 2006 campaign season, including coordination of staff, volunteer and technology resources.● Collaborated with county Chairs to supplement media materials for targeted news and issues coverage, booked meetings with local Editorial Boards and executed Letters to Editor PR campaign.● Staffed, planned, promoted, managed, and executed multiple events involving community leaders and the candidate.

● Successfully booked self-help Author to appear on 30 national and local broadcast media shows, including Fox News Radio with Alan Colmes and the KIRO NEWS Dave Ross Show. Efforts geared to increase book sales, brand awareness, and promote Author as a thought leader. ● Built and maintained a database of media contacts including perception and contact tracking.● Collaborated with Author to define brand strategy and develop successful show pitches based on news tie-ins.

● Developed KIRO AM and KTTH AM radio station marketing plans for local clients. Prospected new small business accounts, primarily consumer retail and professional services companies. Provided exceptional client service with an eye towards long-term planning. ● Executed copywriting for client advertising.● Completed Radio Advertising & Marketing Professional Training, a month-long program that covered the Company, industry, market, station and how to address client marketing challenges.