In charge of all web related marketing channels including: SEM, SEO, content strategy, website design, conversion rate optimization (CRO), and growth analytics (AARRR).Launched Ruxit and in 1 month helped drive 1000 new users to the platform and 10 paying customers in a highly competitive space of application performance monitoring.Discovered new, free channels of growth and developed unique strategies to drive low cost organic traffic to the site.The Ruxit technology was so successful it largely replaced Dynatrace legacy software.

My main responsibility is to increase the yield of SmartBear websites through ongoing Conversion Rate Optimization (CRO). Using A/B testing and qualitative research to continuously improve the layout, design, and copy of every page in order to achieve a higher conversion rate.

Bluetrain mobile was a mobile website CMS platform startup. The goal was to make it easy to build mobile websites that look and behave more like mobile apps than typical responsive websites. Using BlueTrain Mobile to build a mobile website reduces the time to build a custom mobile website from months to weeks. I was hired to build a sales process that nets predictable revenue and to scale the sales team.Google ended up taking a stance on responsive websites that drew interest away from the platform.* Implemented a sales process that led to 800% customer growth. * Implemented and managed an inbound marketing program that led to 400% increase in organic traffic and leads.

Founded the Small Business team at Hubspot. Took a previously poor performing segment at Hubspot (Small Business, less than 10 employees), and turned it into a significant revenue contributor. * Designed, developed and implemented a new group sales process (Webinar) that grew monthly revenue (MRR) in that segment over 1,000% in just over 1 year.* Created a successful process to discover the best prospects in the segment. Helped scale that process out while growing the sales team from 1 person to 9 total sales reps.

Acquire new XenServer clients in the mid-Atlantic and western United States, among federal agencies, and in Canada, overseeing up to 45 sales representatives. Recruit, train, and manage channel partners.* Contributed to XenServer sales growth, from $1 million to $10 million, in 3 territories over 1 year.* Generated increased XenServer sales activity by simplifying and improving the XenServer sales training presentation, a change eventually adopted for all sales training companywide.* Achieved 100% of sales quota for 2008, a milestone achieved by only 1 other team member, and up to 138% of quarterly territory sales quotas.* Ranked among the top 10% of all salespeople companywide.* Honored with awards as Most Valuable Contributor and Team Player in 2008.

Designed, built, and maintained a learning management and delivery solution using open source technologies. Implemented various technologies that allowed the company to grow fast with limited personnel.* Mentored sales team on using online training technologies, and hosted daily live WebEx sessions.* Reduced costs $20,000+ by creating a course management platform using open source code.* Improved customer response and online branding through simplified online text.

Identified, prospected, and developed sales/marketing pipelines throughout the mid-Atlantic United States, undertaking up to 75 sales calls daily. Projected sales activity and business development opportunities, and presented prospect demonstrations in collaboration with systems engineers. Coordinated quality assurance initiatives and resolved customer issues.* Generated a 50% increase in new customer revenue throughout North Carolina and Tennessee.* Honored with the Winners Circle in 2005 for achieving 100% of sales quota.* Contributed to the team’s understanding/application of best practices by utilizing SalesForce CRM.

Generated sales/marketing leads for 2 sales reps by undertaking an average 75 cold calls daily.* Regularly exceeded sales goals and quota by 110%, leading to a consistent ranking among the department’s top 10% of sales representatives.

Fulfilled all business operations, including sales/marketing, finance, and hiring/training.* Achieved the 3rd-highest gross sales in the territory’s history with $49,000.* Earned the highest customer satisfaction rating in New England at 99%.