Timmy Agius Email & Phone Number

- Developing and implement CRM and promotional strategies tailored to company's values, vision and to the specific preferences of our customers.- Delegating campaign plans to CRM Coordinators; providing guidance, support and training to ensure the successful execution of CRM initiatives.- Approving campaigns before they go live; ensuring they meet briefing specifications, whilst being compliant with all applicable regulations and company standards.- Taking ownership of all campaign touchpoints; leading internal communications and ensuring there’s adequate coverage from both CRM and supporting stakeholders.- Establishing and track KPIs to measure the success of the CRM campaigns, use these to enhance customer experiences; continuously evaluating the effectiveness of the CRM strategy and adjust it as necessary.- Overseeing the bonus budget and engagement KPIs for your territories, ensuring cost-effective implementation of campaigns is applied through data-driven learnings.- Evaluating campaigns performance through the support of CRM Analytics; monitoring customer data, behavioural patterns and KPIs to identify opportunities for future optimisation and share insights with CRM Country Leads to ensure alignment with business objectives.- Presenting reports and territory insights to senior stakeholders which demonstrate a deep understanding of the CRM activities; outlining the impact of CRM campaigns, successes, challenges and recommendations.- Championing the best ways of working with the Customer Data and Customer Execution Platforms in your assigned territories; understanding the full functionalities and capabilities whilst keeping up-to-date with any innovation areas or new features on these platforms.- Conducting market research and gather competitor insights to help identify opportunities to improve the customer experience and communication strategy through targeted, localised and personalised campaigns across all customer channels.

• Designing, building and executing campaigns plans to engage customers.• Ensuring all Sports CRM activities adhere to quality standards, regulation and brand guidelines.• Analysing campaign performance and clearly articulating insight into how to improve engagement.• Identifying knowledge, process and promotional gaps and implementing workable solutions.- Working with management to establish and achieve the objectives of the department.• Maintaining expertise of departmental systems and processes, and guiding others on how to best use new and existing CRM tools.• Collaborating closely with stakeholders to meet the needs of the department and the Company.• Recognising commercial opportunities, gathering and analysing key information prior to making a commercial decision.• Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard.• Encouraging a data driven culture within the team and monitoring customer behaviours to optimise performance

- Frequently review customer journeys, product lobbies, management of banners and categorisation of product offering- Ensure that the site experience and customer journeys are consistent, maximizing usability and accessibility across all devices- Be involved in ideation of sportsbook communications, promotions and campaigns- Take full ownership of the planned initiatives, end-to-end including conceptualization, creation, execution, follow-up and learnings and optimisation- Evaluate and optimise communications and campaigns constantly- Frequently sit down with the Sportsbook Manager to evaluate initiatives including but not limited communications and campaigns, to get the understanding of the performance, the effect on the business and how to improve and optimize- Proactively suggest new investigations and analysis using data in order to determine the best course of action (A/B tests) Benchmark communications, promotions, best practices & product features from competitors- Improve internal processes and strategies

Malta

- Handled all compliance checks on new and existing clients, including risk assessment- In charge of KYC and due diligence when on boarding new clients- Prepared weekly reports as per AML requirements- Ensured that all client transactions follow the AML laws- Created A CRM portal for internal to help improve performance and delivery- Handled administrative role side of companies such as Annual Returns, BO forms and delivery of yearly financial statements

Malta

- Identified and planned opportunities to improve client campaign performance.- Continually brainstormed new and creative growth strategies.- Developed unique content for a variety of clients sites to improve presence and brand awareness.- Run campaigns around sporting calendar to generate NDC's- Created and executed CRM campaigns to ensure we hit the monthly targets set

Malta

- Responsible for all betting and marketing content, driving growth to social pages- Driving sportsbook offers in the UK market. - Work with operators on campaigns to drive conversion from NRC to NDC- Analyzing and providing in depth reports to management on competition- Planned and implemented social media campaigns.- Sourced and managed relationships with social media partners.- Partnered with marketing teams to maximize the power of social media.

Malta

- Helped handle the accounts for the marketing side of Leo Vegas- Worked closely with country managers to help achieve monthly budgets and targets- Implemented new and faster way to get documents approved and fees processed- Prepared weekly reconciliations with payment providers such as Skrill, Neteller and Trustly- Prepared and assured the accounts were ready and up to date for end of month- Served as an assistant to accountant and acted as a first point of contact for country managers.