Lead customer and market insight research for Salesforce Platform, includes qualitative and quantitative methods to help inform strategies for GTM, messaging and positioning, naming, pricing, keynote testing, and product buyer/influencer insight.

Champion the development & execution of marketing strategies related to rates communication and products for PG&E’s business customers. Balance client business needs, customer insights, marketing trends, and industry knowledge to create effective B2B marketing communication strategy across all channels (digital, mobile, direct mail, etc). Industry Accolades and Recognition: * E Source: 1st Place - Innovation in Customer Design Awards for Business Products or Services for Best Rate - 2018* Chartwell Silver Program Marketing Award for Peak Day Pricing SMS Notifications -2017* Case Study: Business Best Rate Campaign - A Proactive Approach to Lowering Energy Costs for SMBs

Manage client needs while building new business opportunities by providing strategic recommendations on research solutions related to consumer segments, marketing effectiveness, and mobile consumer trends

Deliver monthly presentations to to marketing leadership to provide insight and guidance on the synthesis of competitive trends, business results, and consumer behaviorResearch competitive industry trends and provide recommendations to be implemented within the marketing and sales organization including; device price changes, new payment options, online only offersProvide Executive level competitive guidance for quarterly earnings calls

Worked on a wide variety of nearly 20 brands (ranging from telecoms to CPG) regarding digital marketing trends, consumer behavior, social networking, stakeholder interviews, gap analysis, syndicated research, business case development, digital governance, and road-map support.

Management of University Procurement card program. Included over 100 cards. Responsibilities included training, issuing, and monitoring.