Mark Phillip Solomon Email & Phone Number

San Francisco, CA, US

San Francisco, California, US

San Francisco, California, US

• Datorama (now Marketing Cloud Intelligence) is a marketing analytics tool that integrates disparate data sources into a single source of truth, harmonizing the data from multiple platforms such as Salesforce CRM.
• Help ensure customers achieve maximum value from their investment in Datorama by providing technical guidance and identifying new opportunities for growth in the platform
• Analyze and define customer business objectives to translate them into technical requirements andtraining plans that are tailored to their specific use-cases and implementation
• Regularly lead technical training on ETL concepts, APIs, data visualization and data modeling for bothsmall and large scale groups of customers
• Consult on data governance and architecture best practices across multiple paid media and analyticsdata sources to support scalable automated data integration and end reporting
• Monitor customer usage data, health indicator metrics, and use-case growth opportunities to improvecustomer adoption and provide continuous business value

San Francisco, CA, US

• Developed and maintained reporting dashboards for multiple digital marketing channels such as SEM, Display, and SEO for varying levels of global end-users (Executives, Strategists, Marketing Managers)
• Spearheaded the digital marketing team’s ETL operations and transitions across different reporting platforms, such as Tableau, Google Data Studio, and Datorama by consolidating and QA’ing data, creating dimensions and.
• Streamlined reporting processes and managed day to day data maintenance and troubleshooting of the team’s reporting platforms and regularly provided technical support and training for internal and external stakeholders
• Utilized SQL and various reporting and analytics tools to combine datasets from multiple digital marketing data sources (Google Analytics, Adobe Analytics, DCM, AdWords, Bing, Search Console) to create multi-channel.
• Collaborated with digital marketing strategists and marketing managers to develop and communicate trends and actionable insights for stakeholders and team leadership

London, GB

• Clients included ADT Home Security, ADT Business Security, ADT Health, Direct General Insurance, AARP, Canon
• Assisted with development of weekly automated performance reports, data visualization dashboards, and ad-hoc client analytics deliverables to monitor SEM and display campaign performance
• Analyzed and combined large, diverse data sets from Adobe Analytics, Doubleclick Campaign Manager, Google, Bing, Essbase, and multiple display partners to develop opportunities, trends, and actionable insights to help.
• Collaborated with greater analytics and business analyst teams on launch and data maintenance of various internal analytics tools and platforms, including real-time data dashboards on Tableau

London, GB

• Clients included multiple brands under the Bayer family of consumer care, medical care, and women’s health products: Alka-Seltzer, One-A-Day Trubiotics, RID Lice Treatment, Phillips Relief, and Contour Diabetes products
• Managed day-to-day relationships with clients, external agencies, and internal digital planning teams to develop effective search strategies that aligned with digital display and broadcast marketing campaigns
• Developed dashboards, recommendations, reports, and actionable insights utilizing campaign performance data
• Improved search discoverability for multiple Bayer brands by planning and launching YouTube Trueview campaigns, Yahoo RAIS campaigns, sitelink and call ad extensions, and PLAs
• Managed and trained team members in PPC optimization tactics, budget pacing, billing processes, and reporting

Chicago, IL, US

• Clients included multiple major business units under the General Electric umbrella: GE Corporate, GE Healthcare, GE Appliances, GE Lighting, GE Intelligent Platforms, GE Industrial Solutions, GE Capital
• Developed digital search messaging for hundreds of successful paid search campaigns across GE’s multiple B2B and B2C verticals, including healthcare, aviation, military/aerospace, appliances, lighting, transportation.
• Directly managed client relationships to translate client business objectives into executable search strategies with diverse and clearly defined KPIs (CPC, CPL, ROI)
• Liaised with various agencies to coordinate launch, measurement, and analysis of large scale GE initiatives including Brand ReLaunch, Super Bowl, Olympics, Industrial Internet, Farnborough Airshow and GE’s Powering.
• Directed and organized campaign optimization, creative development, and account management activities with Publicis sister agency, Vivaki Search Hub
• Developed, designed, and lead presentations on interactive reporting template that was cascaded across all of the engaged GE business units

New York, NY, US

• Clients ranged from multiple midsize B2C industries: Casual Male XL, Emigrant National Bank, Sotheby’s Real Estate, Abercrombie & Kent, HomeClick
• Monitored and analyzed SEO performance for a diverse set of clients using various analytics and tracking software such as SEO Moz Tools, Raven Tools, and Google Webmaster Tools
• Performed various aspects of SEO strategy for clients, such as keyword research, site audit, on-site optimization, competitor analysis, creative link building strategies, SEO copywriting and content creation
• Assisted SEO team with client deliverables such as targeted keyword lists, title tags and meta descriptions, link targets, and monthly performance reporting and strategy recommendation decks

Reston, VA, US

• Functioned as team lead in transit data collection, management, and QA efforts for the Transit.511.org web based trip planner application and served as primary contact with 40+ Bay Area transit agencies
• Delegated tasks to a team of data analysts in order to maintain data accuracy and quality; managed deadlines and distribution of work
• Helped establish, maintain, and document Black Box testing methodologies for static data, spatial data, and web based applications
• Utilized ArcGIS software to update and analyze transit route service areas and stops for the Transit.511.org trip planner application
• Designed and updated the new multi-zoom level and multi-layer basemap to be used on the Transit.511.org trip planner application using ArcGIS software

San Carlos, CA, US

Santa Monica, CA, US

• Worked directly with the Transit Services Superintendent in assisting the operations of a citywide transit department
• Assisted Transit Planner in data collection and analysis in various operations, such as transit usage analysis, passenger trends, and community outreach
• Researched and developed standard operating procedures concerning bus operator scheduling, motor coach inspection, Worker’s Compensation and FMLA reporting, and accident mitigation

B.A., Geography

Certificate, Geographic Information Systems

Certificate, Big Data