Tim Larson Email & Phone Number

Chicago, Il, Us

United States

Professional sales experts with a wandering spirit and a uniquely diverse background focusing on product leadership, customer intimacy and operational excellence, we are proud to represent outstanding brands such as Craft, SmellWell, ucan, BOCO Gear, balega and KINeSYS Sunscreen.www.aventyrgroup.com

Lillinois

Managed ROI success of omnichannel sales and marketing activities with 42+ accounts. Managed customized engaging marketing campaigns from inception to final production each month. Provided solutions for future long-term strategy consideration. Reviewed key metrics to gauge brand adoption, raising market share, energizing brand attention, and building brand trust and authenticity. Meticulous branding sense and provided design and content notes to raise brand integrity on internal, B2B and B2C communications for a goal of 100% branding compliance.Prioritized national sales and marketing initiatives balanced with hyperlocal marketing creation and implementationConducted in-depth market research & SWOT analysis, recommending new consumer connection strategiesControlled and monitored budget spending through unique trackingFostered and maintained positive relationships with industry leadersConceptualized product sales assets for sales teammates bi-annually for best in class assets with digital sell-insCreated and delivered product launch content for 10 product line introductions per yearLed digital media campaigns with on-brand themes, content creation, and organized the calendar consistent with collaborated goals and attracted new consumers while increasing consumer connection for accounts

Chicago, Il

Deepened run specialty relationships with a high level of business acumen and creative focus for sales growth. Successfully navigated accounts’ expectations and development for current and future operations. Shared in-field marketing insights for increased industry knowledge. Integrated and balanced Fleet Feet Inc. national initiatives alongside the regional and local retail needs. In-depth focus on major, Tier A locations, handling all events including macro-level strategic planning meetings with regular reviews to manage positive growth for long term success. Became the #1 accessory delivering sales & tech sessions with company heritage on occasional nights/weekends Strengthened sales associates’ skillsets and brand connection, improving key metrics and insole ratios appropriately. Maintained a top 3 most profitable brand spot among all vendors in influential and high profile accounts. Conducted seasonal sell in with strategic planning initiatives/execution for improved sales in insole, sandals and ftw. Planned staff programs and staff parties supporting sell thru growth efforts and for relationship building events. Responsible for YOY growth with added responsibility each year, taking on key accounts and new states. Provided training and continued direction to the new tech rep program for a successful, plus-business outcome. Selected to the Rep Advisory Board, to lead the field rep force on company communication and initiatives.

Midwest

Cultivate instant rapport; build and manage key client relationships to successfully sell sports training products. Develop and execute promotional strategies and set challenging personal goals to ensure peak performance. Establish strong client relationships through ongoing support and assistance to support the growth of customer satisfaction and retention rates. Manage an account base of 200+ top specialty accounts in the running and cycling industry and key accounts that includes Academy Sports + Outdoors, Xsport Fitness, Bicycle Garage of Indianapolis and Fleet Feet Sports. Achieved 100% account growth since 2011, driving sales to $1.1M annually. Consistently drove YOY growth, receiving recognition for securing top 10% status out of all territory representatives. Coordinated and conducted product training for clients, providing ongoing support and coaching; trained 100 personal trainers at a time for Xsport Fitness. Created a product review process to improve product feedback, resulting in 23% reduction of returns. Conducted regular market research and operational assessments, making recommendations to leadership regarding process improvements and the implementation of new strategies and initiatives. Provided training and support for new territory representatives on best-selling techniques and account etiquette.

Greater Chicago Area

Progressed through positions of increased responsibility based on outstanding performance. Held direct responsibility for overall profitability, sales and service for running and multisport retail store, bringing in ~$1M in annual sales. Defined and implemented long and short-term objectives; oversaw daily operations, customer service, sales/marketing and strategic direction. Recruited, hired and managed team of 20 employees. Established productivity goals, based on exceeding the expectations of customers through continuous improvement of service and product quality. Improved a key store metric, sock to shoe ratio, to higher than national average by presenting consumer benefits, product features and executing retail/marketing programs. Conducted in-depth market analysis/research, introducing new strategies and initiatives to drive revenue growth.

Greater Chicago Area

Selected for full time role based on performance and contributions as a volunteer. Assisted in overseeing daily operations and event logistics for series of races, including securing awards and t-shirts, monitoring timing, identifying new race sites, onboarding new volunteers and executing grassroots marketing efforts. Increased race participation by 30% through the introduction and execution of effective marketing campaigns. Secured $5K in funds by building new sponsor partnerships with Mountain Hardware, Montrail and Whole Foods. Coordinated and led environmentally friendly marketing initiatives to promote brand awareness.