Tim Wiggins Email & Phone Number

Portsmouth, Gb

United Kingdom

Working closely with regional sales teams to enhance marketing efforts. Developing country specific marketing strategies to refine digital marketing activities and increase regional GTM activations and improve trade show and event ROI. Managing Tier 1 ambassadors. Driving marketing progress through data-driven campaigns.

Lifeinthesaddle.Cc

As a marketing consultant I work with world class brands, retailers, tourist boards and events; to build and deliver pivotal marketing campaigns from start to finish. I adopt a data-driven approach to segment targeting and budget allocation; finding the optimal marketing mix and audience to maximise reach, increase conversion and position my brands to captivate and inspire.Key services:- Market research and segmentation/persona analysis- Web and print based content… Show more As a marketing consultant I work with world class brands, retailers, tourist boards and events; to build and deliver pivotal marketing campaigns from start to finish. I adopt a data-driven approach to segment targeting and budget allocation; finding the optimal marketing mix and audience to maximise reach, increase conversion and position my brands to captivate and inspire.Key services:- Market research and segmentation/persona analysis- Web and print based content marketing- Brand guidelines and copywriting handbooks- Strategic marketing planning and campaign design- SEO and SEM optimised eCommerce content- Brand event management- Social Media and PR marketing Show less

Copenhagen, Capital Region, Denmark

In this key market for GripGrab, I pioneered a new Hubspot CRM system to establish an effective email workflow that nurtured and converted an extensive database of leads. Through effective account management, combined with localised digital and off-line marketing initiatives, I drove a tenfold increase in account recruitment and a substantial growth in brand presence on the market.- CRM (Hubspot) management- PowerBi analytics - Microsoft Excel analysis- Market… Show more In this key market for GripGrab, I pioneered a new Hubspot CRM system to establish an effective email workflow that nurtured and converted an extensive database of leads. Through effective account management, combined with localised digital and off-line marketing initiatives, I drove a tenfold increase in account recruitment and a substantial growth in brand presence on the market.- CRM (Hubspot) management- PowerBi analytics - Microsoft Excel analysis- Market strategy planning- Lead generation Show less

Copenhagen, Capital Region, Denmark

As Marketing Campaign Director I managed the design, implementation and optimisation of multi-touchpoint marketing campaigns; for D2C and B2B channels. Adopting an insight driven approach, I steered the following marketing initiatives to drive maximum impact and raise the profile of this premium level brand on the international stage:- Shopify eCommerce platform (SEO and SEM optimisation)- Social Media marketing (HootSuite, Later, YouTube, FB, Instagram)- Content production… Show more As Marketing Campaign Director I managed the design, implementation and optimisation of multi-touchpoint marketing campaigns; for D2C and B2B channels. Adopting an insight driven approach, I steered the following marketing initiatives to drive maximum impact and raise the profile of this premium level brand on the international stage:- Shopify eCommerce platform (SEO and SEM optimisation)- Social Media marketing (HootSuite, Later, YouTube, FB, Instagram)- Content production (imagery, video, copywriting)- PR and Influencer outreach- 3PR marketing integration (CMS delivery)- Editorial marketing- Paid advertising (PPC agency) Show less

Copenhagen, Capital Region, Denmark

As GripGrab looked to launch on international Amazon sites and launch a new Shopify web platform for www.gripgrab.com, I managed the extensive project of developing best-in-class eCommerce product marketing content for these platforms.- In-depth research and A/B testing to establish best-practice- Content production management: including product photography, videos and infographics- Management of design team- Budget management for internal and external agency work-… Show more As GripGrab looked to launch on international Amazon sites and launch a new Shopify web platform for www.gripgrab.com, I managed the extensive project of developing best-in-class eCommerce product marketing content for these platforms.- In-depth research and A/B testing to establish best-practice- Content production management: including product photography, videos and infographics- Management of design team- Budget management for internal and external agency work- Writing SEO and SEM optimised product content in multi-languages- Integration on Amazon and Shopify- Pricing and product design workshops with R&D and SalesThe result was an outstanding growth of 150% YoY for Amazon revenue and a four-fold increase in customer conversion on the Shopify platform. Show less

Copenhagen Area, Denmark

Active Content Partners used a unique partnership approach to bring together Europe's most prestigious tourist destinations and outdoor sports brands to create bespoke marketing campaigns that allowed them to reach new markets and audiences. As the Marketing Director of this innovative start-up I managed the end-to-end process of marketing, to both support sales and deliver our unique offering. - Creation of sales materials to support sell in, including segmentation analysis… Show more Active Content Partners used a unique partnership approach to bring together Europe's most prestigious tourist destinations and outdoor sports brands to create bespoke marketing campaigns that allowed them to reach new markets and audiences. As the Marketing Director of this innovative start-up I managed the end-to-end process of marketing, to both support sales and deliver our unique offering. - Creation of sales materials to support sell in, including segmentation analysis - Attendance at international trade fairs and events to promote the agency offering- End-to-end content production management (sourcing partners, budgeting, delivery)- Marketing campaign management for tourist boards and brands- Bespoke copywriting and translation services- PR outreach across European markets to promote campaign content- Post campaign analysis and review for clientsThe marketing campaigns delivered by Active Content Partners allowed tourist destinations and brands to reach completely new market segments with their messaging, providing growth and development for their brands. Show less

Copenhagen Area, Capital Region, Denmark

As Interim Marketing Campaign Manager I oversaw the creation and delivery of GripGrab's most successful marketing campaigns to date. This complete process involved end-to-end coaching of the marketing team as they created multi-faceted campaigns to break into new target markets:- Initial customer segmentation and persona creation to identify target audience- Content production management- Content implementation on eCommerce platform and editorial sites (Wordpress)-… Show more As Interim Marketing Campaign Manager I oversaw the creation and delivery of GripGrab's most successful marketing campaigns to date. This complete process involved end-to-end coaching of the marketing team as they created multi-faceted campaigns to break into new target markets:- Initial customer segmentation and persona creation to identify target audience- Content production management- Content implementation on eCommerce platform and editorial sites (Wordpress)- Creation of CMS (Content Management System)- Establishing agency relations with PPC and Customer Service agencies- Website and content optimisation for SEO- Paid and Organic social media marketing campaigns- Email marketing (MailChimp) Show less

Portsmouth, United Kingdom

As the business owner of all marketing communications channels, I led the Wiggle brand through a historic period of growth in follower database, marketing reach and engagement rates.- Team Management of Social Media and Editorial Teams- Social Media Marketing (Paid & Organic)- Editorial Marketing Production (SEO, SEM, Multi-language)- PR Agency liaison - Sponsorship management and leverage- Email marketingWith multiple language versions of the website, email… Show more As the business owner of all marketing communications channels, I led the Wiggle brand through a historic period of growth in follower database, marketing reach and engagement rates.- Team Management of Social Media and Editorial Teams- Social Media Marketing (Paid & Organic)- Editorial Marketing Production (SEO, SEM, Multi-language)- PR Agency liaison - Sponsorship management and leverage- Email marketingWith multiple language versions of the website, email and social media channels, my team was able to accelerate growth into new markets and develop engaging localised marketing campaigns. We grew the social media following to 100K+ by maximising organic engagement and paid social advertising. Show less

Portsmouth, United Kingdom

Manager of Wiggle’s social media accounts: developing these rapidly evolving digital platforms to drive new customer engagement, brand following, and grow revenue through organic content and paid advertising.

Bembridge, Isle Of Wight, United Kingdom

Lead Instructor – overseeing groups of up to 80 students in high performance sailing dinghies.

London, United Kingdom

IBM Futures Intern Scheme – Analyst and co-ordinator within the European Promotions team: using CMS, CRM and data management systems (Microsoft Excel) to deliver in-depth analytics to the marketing team.

Economics And Economic History, Economics, First Class Honours

Activities and Societies: Cycling Captain of Triathlon and Road Cycling Club Graduated with First Class Honours in Economics and Economic.

Gcses, As Levels And A Levels

Activities and Societies: Head Boy: Leader of a team of 56 prefects, also acting as the student representative responsible for liaising.